Lynette Green

Brown-Forman: Shoppers’ Rising Expectation of Convenience Demands Contextual Commerce
Brown-Forman: Shoppers’ Rising Expectation of Convenience Demands Contextual Commerce
January 12, 2024  |  Retail

As consumers increasingly expect commerce integrated into their day-to-day lives, spirits giant Brown-Forman, parent company of Jack Daniel’s, is looking to create more immersive online...

READ MORE >