There is no shortage of up-and-coming cosmetics brands promising consumers a more personalized, customized experience. Jouer, a makeup brand that entered the scene 11 years...
To attract millennials and increase its focus on beauty products, Walgreens is partnering with subscription service Birchbox. Walgreens will also take a minority stake in the...
Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery...
When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box...
Celebrity lines are not an uncommon phenomenon, nor have they been for the last two or three decades. Clothing, home furnishings, fragrances, shoes, underwear, plain...
Perfect Corp. has teamed up with QVC on the first broadcast television AR purchase experience that will merge mobile AR technologies, broadcast and mobile to...