makeup

Ozeaderma’s Specialized Skin Care For The Masses
Ozeaderma’s Specialized Skin Care For The Masses
July 31, 2017  |  Retail

Most people don’t immediately associate makeup with avid lovers of the outdoors. Cosmetics, on the whole, are often viewed as products for the more indoors,...

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Groupon How Much Spent On Beauty And Wellness
Groupon How Much Spent On Beauty And Wellness
July 28, 2017  |  Retail

Beauty is and always has been one of humanity’s favorite topics. English poet Thomas Overbury famously observed that it is only skin deep, while Irish...

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bareMinerals’ Back-To-Basics Retail Secret
bareMinerals’ Back-To-Basics Retail Secret
June 13, 2017  |  Retail

Before bareMinerals was a household name in cosmetics – its parent, Bare Escentuals, was a smallish bath and body retailer with an unusual product that had a...

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Sephora’s Digital Beauty Makeover App Gets Smarter
Sephora’s Digital Beauty Makeover App Gets Smarter
June 08, 2017  |  Retail

Makeup aficionados don’t have to be YouTube beauty gurus to try on seemingly infinite variations of eye, cheek and lip color. With the latest beauty...

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Ulta Beauty Steps Up Its Game With MAC Cosmetics Addition
Ulta Beauty Steps Up Its Game With MAC Cosmetics Addition
March 14, 2017  |  Retail

When it comes to makeup brands, there is no brand bigger than Estée Lauder’s MAC Cosmetics. So what does the Ulta Beauty, the largest U.S. beauty...

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Sephora’s Brand Balancing Act
Sephora’s Brand Balancing Act
January 19, 2017  |  Retail

It is hard to overstate the degree to which Sephora has changed the game in cosmetics retail. One of physical retail’s few success stories in...

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