makeup

Sephora Rolls Out ‘Weekly Wow’ Deals

Ozeaderma’s Specialized Skin Care For The Masses
Ozeaderma’s Specialized Skin Care For The Masses
July 31, 2017  |  Retail

Most people don’t immediately associate makeup with avid lovers of the outdoors. Cosmetics, on the whole, are often viewed as products for the more indoors,...

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bareMinerals’ Back-To-Basics Retail Secret
bareMinerals’ Back-To-Basics Retail Secret
June 13, 2017  |  Retail

Before bareMinerals was a household name in cosmetics – its parent, Bare Escentuals, was a smallish bath and body retailer with an unusual product that had a...

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Sephora’s Brand Balancing Act
Sephora’s Brand Balancing Act
January 19, 2017  |  Retail

It is hard to overstate the degree to which Sephora has changed the game in cosmetics retail. One of physical retail’s few success stories in...

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