Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

These 3 Connected Consumer Segments Will Define Commerce’s Next Decade
These 3 Connected Consumer Segments Will Define Commerce’s Next Decade
March 13, 2025  |  Connected Economy

Once relegated to simple card-present transactions, digital payments today are deeply embedded into and across a web of connected devices, ultimately driving more personalized experiences...

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Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
March 07, 2025  |  Payment Methods

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....

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Amex: Retail’s Future Hinges on Ditching the Discount
Amex: Retail’s Future Hinges on Ditching the Discount
March 05, 2025  |  Retail

In a world where so much is tailored to individual preferences, consumers have come to expect the same level of customization in retail. A survey...

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72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social...

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Amex: Card Spending by Millennials and Gen Z Up 16%
Amex: Card Spending by Millennials and Gen Z Up 16%
January 24, 2025  |  Earnings

Young consumers are keeping credit card spending buoyant, especially for American Express, which saw millennials and members of Generation Z increase their spending by double...

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Generational Divide in Online Shopping? Not So Fast, Says New Report
Generational Divide in Online Shopping? Not So Fast, Says New Report
January 22, 2025  |  Credit Cards

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. However, PYMNTS Intelligence research from...

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Truist Blends Innovation With Operational Stability and Digital Efficiency
Truist Blends Innovation With Operational Stability and Digital Efficiency
January 17, 2025  |  Earnings

Truist Financial’s fourth-quarter and full-year 2024 earnings results, reported Friday (Jan. 17), provide a snapshot of a company seeking to grapple with digital disruption and...

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60% of US Consumers Use P2P Apps to Pay Bills
60% of US Consumers Use P2P Apps to Pay Bills
January 16, 2025  |  Consumer Payments

Peer-to-peer (P2P) payment platforms have gained popularity, especially among young consumers who value quick and seamless transactions. As adoption expands, however, these platforms face the...

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57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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