Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Boomers Lead Trend Toward Paying for Necessities With Subscriptions
Boomers Lead Trend Toward Paying for Necessities With Subscriptions
April 08, 2024  |  Payment Methods

When you think of subscriptions, an array of products and services likely come to mind.  From streaming services to pet foods to coffee pods to...

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Lack of BNPL Threatens Bridge Millennials’ Brand Loyalty
Lack of BNPL Threatens Bridge Millennials’ Brand Loyalty
April 05, 2024  |  Buy Now Pay Later

With consumers forced to make budgeting decisions amid ongoing economic challenges, older millennials and younger Generation X consumers are seeing buy now, pay later (BNPL)...

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Funds Pour in for D2C Wine as Millennials Seek Boozy Subscriptions
Funds Pour in for D2C Wine as Millennials Seek Boozy Subscriptions
April 05, 2024  |  Subscriptions

With younger generations getting more of their day-to-day needs met via direct-to-consumer (D2C) subscriptions, investors are backing eCommerce wine platforms by the millions. Most recently,...

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Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
April 03, 2024  |  Mobile Wallets

Digital wallets — Apple Pay, Google Wallet, PayPal and more — give consumers a secure, convenient and contactless way to pay for purchases online and in person. Because...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  This...

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60% of US Shoppers Used Split-Payment Options in the Past Year
60% of US Shoppers Used Split-Payment Options in the Past Year
March 19, 2024  |  Buy Now Pay Later

Split-payment or installment plans such as buy now, pay later (BNPL) enable consumers to spread the costs of purchases over multiple installments. Consumers appear to...

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‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS...

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Gen Z Online Shoppers 120% Likelier Than Millennials to Use Apple Pay
Gen Z Online Shoppers 120% Likelier Than Millennials to Use Apple Pay
March 06, 2024  |  Payment Methods

When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. By the Numbers...

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