Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year

39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
September 30, 2024  |  BNPL

Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance...

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60% of Millennials Primarily Use Mobile Banking Apps
60% of Millennials Primarily Use Mobile Banking Apps
September 16, 2024  |  Digital Banking

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. Get the Full Story Complete the form to...

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TikTok Turns the Grocery Store Into a Vacation Destination
TikTok Turns the Grocery Store Into a Vacation Destination
September 07, 2024  |  Retail

As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination. Get...

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As If: Retail Brands Revive the ’90s With Nostalgic Classics
As If: Retail Brands Revive the ’90s With Nostalgic Classics
August 17, 2024  |  Retail

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Get the Full Story Complete...

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Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. Get the Full Story Complete the form to...

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EBay Uses Pay by Bank to Reach New Gen Z Consumers
EBay Uses Pay by Bank to Reach New Gen Z Consumers
August 01, 2024  |  Earnings

As eBay looks to reach Generation Z and millennials, the online marketplace is turning to pay by bank to meet younger customers’ eCommerce expectations. Get...

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