Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Source: nike.com

Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the...

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Nike Rehires Veteran Exec Tom Peddie to Reignite Retail Relationships
Nike Rehires Veteran Exec Tom Peddie to Reignite Retail Relationships
July 09, 2024  |  Personnel

Nike tapped retired executive Tom Peddie to boost its retail partnerships. “Tom spent many years at Nike leading global sales before becoming the general manager...

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Retail Brands Use Media Partnerships to Drive Engagement
Retail Brands Use Media Partnerships to Drive Engagement
July 08, 2024  |  Retail

Retail brands are using media partnerships in creative ways to drive engagement, reaching consumers at more parts of their day-to-day routines. Take, for instance, insect...

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Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution
Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution
July 07, 2024  |  Retail

After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In...

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FedEx’s Performance Saves the CE 100 Index From Decline as Nike Disappoints
FedEx’s Performance Saves the CE 100 Index From Decline as Nike Disappoints
July 01, 2024  |  Connected Economy

It was a flat week at the end of a flat month for Wall Street as well as the CE 100 Index. The week ending...

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Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
Beyond B2B: How Merchants Use LinkedIn to Reach High-Value Consumers
June 28, 2024  |  Social Commerce

As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform...

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Nike Reports Continued Channel Shift From D2C to Wholesale
Nike Reports Continued Channel Shift From D2C to Wholesale
June 27, 2024  |  Retail

Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and...

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‘Department of Nike Archives’ Impacted by Companywide Layoffs
‘Department of Nike Archives’ Impacted by Companywide Layoffs
May 30, 2024  |  Retail

Nike’s layoffs have reportedly impacted employees in the company’s archive that stores shoes, gear and other artifacts from the brand’s history. Some members of the...

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DraftKings, FedEx Lead CE 100 Index Gains
DraftKings, FedEx Lead CE 100 Index Gains
March 25, 2024  |  Connected Economy

The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground.  DraftKings surged 13%, leading the “Have Fun” segment...

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