As merchants look to set their offerings apart to win shoppers’ loyalty, personalization is key. That means more than just using artificial intelligence (AI) to...
As businesses continue to seek ways to improve customer experiences and drive operational efficiency, one strategy that is gaining traction is the use of item-level...
In theory, a rewards program tied to customer loyalty is a totally logical acquisition tool. Customers prone to come in anyway are incented further with...
For consumers who like retail offers and want them sent to their mobile devices, the news from Facebook should be welcomed. Offers will be pushed...
A Chase executive said that in order to win mobile payments, banks need to offer incentives.