Alert your bank app and open up your bracelet‑making kit: Taylor Swift is back to stress‑test the payments rails. With “The Life of a Showgirl” having landed...
A new lawsuit brought by fans of Taylor Swift and other musicians reportedly accuses Ticketmaster and its parent company, Live Nation, of colluding with other organizations to...
As if being two-time defending Super Bowl champions isn’t enough, the Kansas City Chiefs have set a new standard in the NFL’s digital arena as...
Live Nation reportedly may be facing an antitrust lawsuit as early as May. Get the Full Story Complete the form to unlock this article and enjoy...
Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Get the...
America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...
As pop star Taylor Swift kicks off her Eras tour in Australia, fans are flocking to the concerts and injecting money into the economy. Get...
With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. Get the Full...
Last year, Taylor Swift accounted for 2% of the music industry’s entire sales. Get the Full Story Complete the form to unlock this article and...