virtual try-on

Apparel Retailers Use New AI Features to Reduce Online Returns
Apparel Retailers Use New AI Features to Reduce Online Returns
June 07, 2024  |  Retail

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products...

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Ulta: The Future of Beauty Is Click-and-Mortar™
Ulta: The Future of Beauty Is Click-and-Mortar™
June 05, 2024  |  Retail

As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™...

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Google Testing Ads In AI Search Overview Results
Google Testing Ads In AI Search Overview Results
May 22, 2024  |  Google

Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial...

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Google Introduces AI Tools for Generating Product Images, Videos
Google Introduces AI Tools for Generating Product Images, Videos
May 21, 2024  |  Google

Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time...

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Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Walmart Expands Virtual Try-On Tech to Eyewear
Walmart Expands Virtual Try-On Tech to Eyewear
January 30, 2024  |  Retail

Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...

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AI Helps Retailers Turn Tide in the Battle of Returns
AI Helps Retailers Turn Tide in the Battle of Returns
January 03, 2024  |  Retail

The new year is only three days old. Buyer’s remorse may be setting in for those of us who have hit “buy” again and again,...

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Google Adds Personalized Gift Recommendations to Generative AI-Powered Search
Google Adds Personalized Gift Recommendations to Generative AI-Powered Search
November 16, 2023  |  Google

Google has added personalized gift recommendations to its generative artificial intelligence (AI) capabilities in Search.  That is one of three new features the tech giant...

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As Snap Seals Its AR Fate, Brands Dive Deeper Into Augmented Retail  
As Snap Seals Its AR Fate, Brands Dive Deeper Into Augmented Retail  
October 18, 2023  |  Retail

Retailers are turning to augmented reality (AR) to craft consumer experiences that not only resonate and leave a lasting impression but also instill greater confidence...

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