Gap, a once-dominant force in American retail that has faced challenges in recent years, is undergoing a years-long effort to reclaim its position in a highly competitive market — a journey that serves as an indicator for how legacy apparel brands can hold their own...
Consumers expect fashion retailers to meet their preferences as they evolve, Gap noted on its latest earnings call, with the rise of eCommerce speeding up the trend cycle and demanding that brands become more agile. On a call with analysts Thursday (May 30) discussing Gap...
Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of public events in New York City next week, according to a Thursday (Nov. 9) press...
As merchants begin to clamp down on returns, more brands are revisiting how they handle this inescapable aspect of eCommerce, with Gap the latest to announce it’s trying a new way. In a Tuesday (March 28) press release, returns technology provider Optoro announced that Gap...
November 09, 2023
Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of public events in New York City next week, according to a Thursday (Nov. 9) press release. “Athleta is entering a new era and bringing exciting […]
March 28, 2023
As merchants begin to clamp down on returns, more brands are revisiting how they handle this inescapable aspect of eCommerce, with Gap the latest to announce it’s trying a new...
March 04, 2022
Gap saw its stock rise late Thursday (March 3) after the clothing retailer presented a positive profit picture for the year ahead, despite “muted” sales caused by store closures and...
June 05, 2020
With pandemic-related store closures driving a 43 percent year-over-year decline in sales, Gap Inc. reported a 13 percent year-over-year rise in Q1 eCommerce sales and 100 percent year-over-year sales growth...
