Athletic Apparel news and trends

Who’s Going to Get Fitness-as-a-Service Right? 
Fitness // October 03, 2023

Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective community boasting more than 20 million members and guests.  This week, Lululemon is laying off about 120 employees who support Lululemon Studio...

Peloton and lululemon Partner to Create 20 Million-Strong Community
Fitness // September 27, 2023

Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community of over 20 million members and guests. Under this partnership, Peloton will become the exclusive digital fitness content provider for...

Nike Market Value Grows By $6B After Kaepernick Ads
Retail // September 24, 2018

After its controversial Colin Kaepernick ads appeared earlier in September, the market value of Nike has grown by $6 billion. All in, the retailer’s stock has risen by 36 percent during the year, with 5 percent of the gain occurring after the release of the...

Amazon Ventures Into Athleisure Wear
Amazon // October 16, 2017

Amazon appears to be making yet another big move this year, this time branching into the realm of private-label sportswear. According to news reports published by Bloomberg on Friday (Oct. 13), the Seattle, Washington-based company has partnered with two well-known Taiwanese sportswear manufacturers to create...

Quick Reads
Peloton and lululemon Partner to Create 20 Million-Strong Community

September 27, 2023
Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community of over 20 million members and guests. Under this partnership, Peloton will become the exclusive digital fitness content provider for lululemon, while lululemon will become Peloton’s primary athletic apparel partner, […]

Nike Market Value Grows By $6B After Kaepernick Ads

September 24, 2018
After its controversial Colin Kaepernick ads appeared earlier in September, the market value of Nike has grown by $6 billion. All in, the retailer’s stock has risen by 36 percent...

Amazon Ventures Into Athleisure Wear

October 16, 2017
Amazon appears to be making yet another big move this year, this time branching into the realm of private-label sportswear. According to news reports published by Bloomberg on Friday (Oct....