Augmented Reality news and trends

Apple: New Products May Lower Overall Profit Margins

November 05, 2024
Walmart EVP: Digital Helps Create ‘Moments of Serendipity’ In-Store for 100 Million Weekly Shoppers
Walmart // November 05, 2024

As consumers’ retail expectations rapidly evolve, Walmart is looking to omnichannel technology to revitalize the brick-and-mortar journey.   Cedric Clark, EVP of store operations at Walmart U.S., spoke with PYMNTS’ Karen Webster on Oct. 31 about how the retailer is leveraging digital tools to keep...

Snap Seeks Deeper Customer Engagement via Simplified Version of Snapchat
Earnings // October 29, 2024

In a digital world where simplicity is king, Snap, the parent company of Snapchat, introduced a simplified version of Snapchat, organized into three main experiences: communicating with friends, using the camera, and viewing content. The redesign aims to elevate user engagement and discovery for creators....

Meta’s AI Shopping Gamble Tests Virtual Retail
artificial intelligence // October 25, 2024

Shoppers may soon browse digital clothing racks and try on virtual jewelry from their living rooms with the help of artificial intelligence (AI) as Meta pushes its vision of a new augmented reality headset. Retail analysts say the company’s combination of AI and augmented reality...

Meta Says It’s Solving AR Experiences — Who Will Solve AR Payments?
Wearables // September 30, 2024

Will consumers one day wear commerce on their faces? Meta, which last week debuted its highly anticipated Orion augmented reality (AR) glasses, appears to think so. Due to advances in technology and material science allowing Meta to leverage a refractive material called silicon carbide to create holographic...

Interviews & Exclusives
Meta’s AI Shopping Gamble Tests Virtual Retail

October 25, 2024
Shoppers may soon browse digital clothing racks and try on virtual jewelry from their living rooms with the help of artificial intelligence (AI) as Meta pushes its vision of a new augmented reality headset. Retail analysts say the company’s combination of AI and augmented reality could change how consumers shop. It would allow them to […]

Meta Says It’s Solving AR Experiences — Who Will Solve AR Payments?

September 30, 2024
Will consumers one day wear commerce on their faces? Meta, which last week debuted its highly anticipated Orion augmented reality (AR) glasses, appears to think so. Due to advances in technology and...

Zuckerberg Tries On Meta’s Wearable Tech Plans for the Connected Economy

September 25, 2024
On Wednesday (Sept. 25), the first of Meta’s two-day Meta Connect 2024 conference, Meta CEO Mark Zuckerberg unveiled an ambitious vision for the future of wearable technology. The event showcased...

Meta Explains Why Smart Eyewear Will Finally Have Its Moment

September 19, 2024
The augmented reality and smart tech wearable market is heating up as Google, Snap, and Meta have recently either unveiled products or announced partnerships to develop wearables and adding artificial...

Quick Reads
Apple: New Products May Lower Overall Profit Margins

November 05, 2024
Big Tech firm Apple is warning investors that its newest lines of products may not live up to the success of its iPhones. This comes as it ventures into new technology like artificial intelligence and wearable tech like virtual reality headsets, according to a Tuesday (Nov. 5) report from the Financial Times. In its Form […]

Meta to Shut Down Platform for Third-Party Augmented Reality Effects

August 27, 2024
Meta said Tuesday (Aug. 27) that it will shut down Meta Spark, its platform offering third-party tools and content, on Jan. 14. When the platform is shut down, the augmented...

Magic Leap Cuts 75 Jobs, Shifts Focus to Technology Licensing

July 19, 2024
Augmented reality (AR) startup Magic Leap reportedly cut 75 jobs on Thursday (July 18) as it reorients its business toward technology licensing. The company’s cuts included its entire sales and marketing departments,...

Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales

June 18, 2024
Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version. The company originally planned to...