Basic Ads news and trends

Meta Reportedly Developing ‘Basic Ads’ That Use Much Less Data Targeting

June 05, 2022
Meta, Sheryl Sandberg, Javier Olivan, COO
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Meta Reportedly Developing ‘Basic Ads’ That Use Much Less Data Targeting

June 05, 2022
Meta will be looking into new ads that don’t use advanced targeting, meaning less user data would be used or needed, a report said Friday (June 3). The ads would not use “any anonymized personal info” according to two ad buyers. Called “Basic Ads,” it would be aimed at advertisers trying to promote their brand […]