Blue Apron news and trends

Wonder Hopes Walmart Can Turn Grocery Shoppers Into Connected Diners

March 04, 2024
prepared meals
In 2023, the Meal Kit Category Lines Blurred
eCommerce // December 28, 2023

Increasingly throughout this past year, meal kits have begun to be not so much their own discrete category as an integrated piece of a larger food eCommerce system. Take, for instance, Blue Apron. In late September, omnichannel food hall company Wonder, founded and led by...

Blue Apron Expands Ready-Made Options as Meal Subscriptions Boost Convenience
Subscriptions // December 12, 2023

As the growth of ready-to-go meal subscriptions outpaces that of traditional meal kits, Blue Apron is launching non-frozen prepared meals — part of an industry-wide trend toward more convenient options. The meal kit company announced Tuesday (Dec. 12) the expansion of its ready-to-eat category with...

Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms
Subscription Commerce // October 04, 2023

A hallmark of subscription startups has always been the lure of recurring revenues.  A recurring theme has also been that profits are elusive — and sometimes the pressures on the business itself prove insurmountable.  As a result, entire verticals have been refashioned — for example, the...

Wonder Nabs Blue Apron for $103 Million Amid Meal Delivery Consolidation
Acquisitions // September 29, 2023

As competition for consumers’ meal delivery spend heats up across businesses ranging from direct-to-consumer (D2C) sites and major food brands to restaurants and aggregators, Wonder is now set to acquire Blue Apron. The meal kit company announced Friday (Sept. 29) that it has entered into...

Interviews & Exclusives
Wonder Hopes Walmart Can Turn Grocery Shoppers Into Connected Diners

March 04, 2024
As consumers increasingly view their food habits not in disparate segments — grocery, restaurant, meal kit — but as one connected “eats” category, Wonder is seizing on the new dining opportunities this opens up. The omnichannel food hall company, founded and helmed by Jet.com Co-founder Marc Lore, recently opened a location in a Walmart. Wonder […]

Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms

October 04, 2023
A hallmark of subscription startups has always been the lure of recurring revenues.  A recurring theme has also been that profits are elusive — and sometimes the pressures on the business...

Blue Apron CEO: Meal Kits Now Prioritize Long-Term Profitability Over Immediate Growth

June 26, 2023
As meal kit providers look to weather the challenges of inflation, many have been forced to rethink their business models. Blue Apron CEO Linda Findley tells PYMNTS in an interview...

1 in 7 Food Subscribers May Cancel by Next Payment

April 18, 2023
Consumers are cutting back on their product subscriptions, with many rethinking their food purchasing. By the Numbers Research from PYMNTS’ new study, “Subscription Commerce Readiness Report: Bridging the Gap Between...

Quick Reads
Wonder to Acquire Blue Apron, Create ‘Mealtime Super App’

September 29, 2023
Blue Apron, a provider of meal kits, has entered into a definitive merger agreement to be acquired by Wonder Group, a company focused on at-home dining and food delivery. The acquisition aims to create a leading platform for mealtime experiences, focusing on both meal kits and fully-prepared meals, and enhance both companies’ abilities to deliver meals […]

Blue Apron Sees Shift to Asset-Light Model Accelerating Profitability Beyond Q2

August 09, 2023
Meal kit provider Blue Apron has its sights set on achieving profitability starting in the second quarter of 2024, executives told investors on the company’s second-quarter 2023 earnings call on Wednesday (Aug. 9). “Our internal...

Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth

June 09, 2023
Meal kit provider Blue Apron shares jumped Friday (June 9) on news of its shift to an asset-light model. The shares jumped as much as 71% in early morning trading, Seeking Alpha reported Friday....

Blue Apron Expands Partnership With DoorDash’s DashMart

April 05, 2023
Blue Apron and DoorDash’s DashMart have expanded their partnership to 11 new markets. The expansion makes Blue Apron’s Heat & Eat meals available in a number of new locales, including...