Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as they entice consumers into making purchases and exploring new products. It’s a strategy that has been employed since the mid-20th...
In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr. Norman Orentreich and journalist Evelyn Lauder, who were both intrigued by the idea of merging dermatology and cosmetics to create a...
A return to physical retail helped Estée Lauder reduce losses in its fiscal second quarter as the company talked up a “renaissance in usage occasions” and product innovations across its portfolio, including modernization of freestanding stores and a revamped omnichannel strategy. On a Thursday (Feb.2)...
Beauty brand Clinique on Tuesday (Oct. 19) said it is launching the brand’s first digital collectible: a limited-edition non-fungible token (NFT). Clinique has created three versions of its NFT, called “MetaOptimist,” and Smart Rewards members will have the chance to get the NFT and a...
August 23, 2023
Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as they entice consumers into making purchases and exploring new products. It’s a strategy that has been employed since the mid-20th century. How Gift With Purchase Began The story of gift […]
March 27, 2024
Some Estée Lauder Companies brands will open dedicated storefronts in the U.S. on Amazon’s Premium Beauty destination over the coming months. This rollout will start with Clinique, which announced its debut on the store in a Wednesday (March 27) press release. “We are delighted to introduce Clinique to new consumers in the U.S. and make it accessible for the […]
October 19, 2021
Beauty brand Clinique on Tuesday (Oct. 19) said it is launching the brand’s first digital collectible: a limited-edition non-fungible token (NFT). Clinique has created three versions of its NFT, called...
