04 March 2014 A new study from the Yankee Group has poured some cold water on mobile payments adoption. Only 16 percent of smartphone owners have used their device to make a payment in-store, the study found. Of those, 73 percent use them five times...
January 14, 2015
Tracking user engagement and behavior is crucial to improving business performance. But when a company releases its own app, what good is a million downloads if the app isn’t being used? Mobile app data provider App Annie now has a way to tell which apps are actually being opened by the people who download them. […]