B2B Marketers Avoid ‘Cookiepocalypse’ as Google Reverses Third-Party Data Plans

British regulators are reportedly monitoring Google and the digital advertising industry after the tech giant said Monday (July 22) that it will continue to allow cookies in its Chrome browser, while allowing users to turn them on or off. Google had pledged in 2020 to...

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox. Third-party cookies — pieces of...

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media world is trying to deal with Google’s decision to eliminate tracking “cookies” from its browser....

Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature will be rolled out to 1% of Chrome users globally on Jan. 4, the company said in a Thursday (Dec....