Dan Burkhart news and trends

Can AI Reverse The Subscription Churn Curse?
Subscription Commerce // February 08, 2018

“Recurring payments” is a bit of a misnomer, when approximately 13 percent of them don’t recur at all. Instead, the card on file gets declined, despite the fact that it was working fine last month, last week or whenever the customer subscribed to the product...

How Subscriptions Are Changing What Consumers Buy (To Own)
Subscription Commerce // October 27, 2017

“Click to subscribe!” The rally cry of YouTube personalities has now been appropriated by, well, pretty much everybody. In fact, subscription commerce seems to be the new “it” thing. It started with digital goods: Netflix, Adobe, Pay-Per-View. Then it moved into physical goods and real-world...

Recurly CEO On How Over-The-Top Services Came Out On Top
Subscription Commerce // August 11, 2017

Over-the-top (OTT) media services started as an alternative for millennials who didn’t want to (and often couldn’t) pay $150 per month for a bloated cable package full of channels they didn’t want just so they could watch a few shows they cared about. Enter Netflix....

The Secrets To Subscription Success
Subscriptions // July 14, 2017

Who doesn’t love a free trial? PYMNTS CEO Karen Webster knows a guy who loves them so much that he keeps an Excel spreadsheet outlining how he will eat for free for the next year using trials of meal kit delivery services. That’s great for...

Interviews & Exclusives
Subscription Commerce’s ‘Fear Of Commitment’ Moment

July 11, 2019
It’s one of the blessings and curses of subscription eCommerce: As easy as it can be to sign up consumers for one such service or another, it can be just as easy for that consumer to leave that service after a month or two. Indeed, some 71 percent of digital media consumers planned to cancel […]

How Subscriptions Are Changing What Consumers Buy (To Own)

October 27, 2017
“Click to subscribe!” The rally cry of YouTube personalities has now been appropriated by, well, pretty much everybody. In fact, subscription commerce seems to be the new “it” thing. It...

Recurly CEO On How Over-The-Top Services Came Out On Top

August 11, 2017
Over-the-top (OTT) media services started as an alternative for millennials who didn’t want to (and often couldn’t) pay $150 per month for a bloated cable package full of channels they...

The Secrets To Subscription Success

July 14, 2017
Who doesn’t love a free trial? PYMNTS CEO Karen Webster knows a guy who loves them so much that he keeps an Excel spreadsheet outlining how he will eat for...