Digital Ads news and trends

Perch And Purina Team To Give In-Store Shoppers A Web-Like Product Experience
Retail // June 17, 2021

Computer vision is transforming the grocery store experience. It is revolutionizing the checkout experience, streamlining the order fulfillment workflow, and now changing the way we purchase products for our pets. Marketing platform Perch, which uses computer vision to create touch-responsive digital media in stores, announced...

Target Unveils New Branding For Digital Ad Business
Retail // May 06, 2019

In a rebrand of its in-house media company, Target unveiled that the new name for the business would be Roundel. The company develops digital advertising for big businesses and brands, the StarTribune reported. Kristi Argyilan, whom the retailer named as Roundel president, said in a post...

Amazon To Push Mobile Video Ads
Amazon // March 21, 2019

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg. The initiative has been in the beta stage for a few months on Apple’s iOS...

New Instagram Feature Will Tell Brands About Bookmarked Products
Retail // December 14, 2018

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. The Facebook-owned company has been giving users shopping-specific features for about a year now, including the ability to bookmark things in photos and...

Interviews & Exclusives
Perch And Purina Team To Give In-Store Shoppers A Web-Like Product Experience

June 17, 2021
Computer vision is transforming the grocery store experience. It is revolutionizing the checkout experience, streamlining the order fulfillment workflow, and now changing the way we purchase products for our pets. Marketing platform Perch, which uses computer vision to create touch-responsive digital media in stores, announced Thursday (June 17) that it has partnered with Nestlé’s Purina […]

Quick Reads
Target Unveils New Branding For Digital Ad Business

May 06, 2019
In a rebrand of its in-house media company, Target unveiled that the new name for the business would be Roundel. The company develops digital advertising for big businesses and brands, the StarTribune reported. Kristi Argyilan, whom the retailer named as Roundel president, said in a post the brand “represents a different way of thinking” when it […]

Amazon To Push Mobile Video Ads

March 21, 2019
Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg....

New Instagram Feature Will Tell Brands About Bookmarked Products

December 14, 2018
Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. The Facebook-owned company has been giving users shopping-specific...

Facebook, Google May See Increased Regulation In Australia

December 11, 2018
The Australian Competition and Consumer Commission (ACCC) earlier this week published a series of recommendations to push back against the influence U.S. tech giants are having on society in the...