Eyewear news and trends

Meta Explains Why Smart Eyewear Will Finally Have Its Moment
Wearables // September 19, 2024

The augmented reality and smart tech wearable market is heating up as Google, Snap, and Meta have recently either unveiled products or announced partnerships to develop wearables and adding artificial intelligence (AI) to the mix. Get the Full Story Complete the form to unlock this...

Pair Announces $75 Million Series C as Shoppers Seek D2C Customization
Investments // October 12, 2023

Overall, the tide may be turning away from direct to consumer (D2C) toward brick-and-mortar, but shoppers continue to demand digital convenience when it comes to highly personalized items — a trend that is benefitting eyewear brand Pair Eyewear. Get the Full Story Complete the form...

Zenni Optical Launches Image Search and Prescription Scan Tools
Retail // May 10, 2023

Zenni Optical has launched two digital tools designed to help customers find and buy glasses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Tech Firms Usher in Next-Gen AR Glasses for European Creators
emea // January 10, 2023

Recent Big Tech moves highlight advancements in the design of augmented reality (AR) glasses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Interviews & Exclusives
Meta Explains Why Smart Eyewear Will Finally Have Its Moment

September 19, 2024
The augmented reality and smart tech wearable market is heating up as Google, Snap, and Meta have recently either unveiled products or announced partnerships to develop wearables and adding artificial intelligence (AI) to the mix. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content […]

To Amazon Or Not Amazon? An Eyeglass Retailer Faces The Question

January 31, 2020
Want to know how the future of eCommerce looks? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Kids’ Eyeglasses Get A Mobile And 3D Makeover

August 20, 2019
It’s a story commonly heard from children – and a story that, in this case, led to a fresh idea for subscription commerce. As told to PYMNTS in a recent...

Quick Reads
Target Teams With Warby Parker for in-Store Eyewear Shopping

February 27, 2025
Target is opening a series of “shop-in-shops” in partnership with eyewear maker Warby Parker. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Zenni Optical Launches Image Search and Prescription Scan Tools

May 10, 2023
Zenni Optical has launched two digital tools designed to help customers find and buy glasses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Innovative Eyewear Licenses Eddie Bauer Brand for Smart Glasses

December 28, 2022
Innovative Eyewear has licensed the Eddie Bauer brand for smart glasses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Warby Parker Shoots for ‘Hundreds’ of New Stores

October 21, 2022
Two months after announcing plans to have more than 200 physical stores this year, online eyewear retailer Warby Parker is upping its goals. Get the Full Story Complete the form...