Savvy subscription providers see an opportunity to blend the consumer’s desire to indulge in self-care with community-driven online experiences. Lifestyle subscription box provider FabFitFun's Michael Broukhim explains how social media and member-only forums drive member loyalty and create beneficial feedback loops in this month’s Subscription...
Subscription eCommerce seemed tailor-made for consumers and businesses when the pandemic shuttered storefronts. Subscriptions served homebound consumers’ needs on a remote, recurring basis while offering businesses growing revenue streams that were otherwise hard to come by. As “subscription fatigue” sets in and subscribers look to...
FabFitFun plans to release a social commerce feature that will allow members to invite their friends to partake in members-only sales, according to an announcement. The rollout of the Shop with Friends feature will let members invite their friends to these sales. Every FabFitFun member will...
The global outbreak of COVID-19 has dramatically and unexpectedly hit the reset button on the entire retail ecosystem, leaving virtually no corner untouched— though the effects themselves have been highly uneven. And in no segment of retail has that become more apparent that in subscription commerce,...
February 15, 2022
Subscription eCommerce seemed tailor-made for consumers and businesses when the pandemic shuttered storefronts. Subscriptions served homebound consumers’ needs on a remote, recurring basis while offering businesses growing revenue streams that were otherwise hard to come by. As “subscription fatigue” sets in and subscribers look to cancel or move on, subscription providers must be ready to […]
May 07, 2020
The global outbreak of COVID-19 has dramatically and unexpectedly hit the reset button on the entire retail ecosystem, leaving virtually no corner untouched— though the effects themselves have been highly uneven....
July 16, 2021
FabFitFun plans to release a social commerce feature that will allow members to invite their friends to partake in members-only sales, according to an announcement. The rollout of the Shop with Friends feature will let members invite their friends to these sales. Every FabFitFun member will get three invitations that will let friends join them in […]
