Fitness news and trends

Retail Brands Use Media Partnerships to Drive Engagement
Retail // July 08, 2024

Retail brands are using media partnerships in creative ways to drive engagement, reaching consumers at more parts of their day-to-day routines. Take, for instance, insect repellant brand Off. The company earlier this month announced a partnership with The Weather Channel to provide an “OFF!Cast Mosquito...

Synchrony GM Explores Synergy Between Consumers’ Financial and Physical Wellness
Healthcare Financing // June 18, 2024

Health is wealth — but all too often, wealth can have an outsize impact on health. Financial stability directly influences an individual’s ability to access healthcare, particularly preventative services. And in an increasingly interconnected world, the relationship between financial health and physical health has become...

Peloton to Launch Global Refinancing 3 Weeks After Beginning Restructuring
Fitness // May 20, 2024

Peloton Interactive plans to launch a global refinancing. The connected fitness company will offer $275 million aggregate principal amount of convertible senior notes due 2029 in a private offering and enter into a $1 billion five-year term loan facility and a $100 million five-year revolving credit...

Private Equity Firms Considering Buyout of Peloton
Acquisitions // May 07, 2024

Private equity firms have reportedly been considering a buyout of Peloton. At least one firm has talked with Peloton about going private, and a number of other firms have considered an acquisition but may or may not have talked with the company, CNBC reported Tuesday...

Interviews & Exclusives
Synchrony GM Explores Synergy Between Consumers’ Financial and Physical Wellness

June 18, 2024
Health is wealth — but all too often, wealth can have an outsize impact on health. Financial stability directly influences an individual’s ability to access healthcare, particularly preventative services. And in an increasingly interconnected world, the relationship between financial health and physical health has become more apparent and significant. As Synchrony General Manager of Wellness […]

Smarter Wearables Highlight Demand for Real-Time Fitness Data

March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events...

Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category

February 05, 2024
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring...

Fitness Industry Looks to AI to Bring in Consumers, Profits

January 22, 2024
Artificial intelligence is giving the fitness category a workout. Ranging from personalized workout routines to dedicated app-based workouts and even one-on-one virtual training sessions, the pattern recognition and predictive analytics...

Quick Reads
Samsung Unveils Latest Wearables With AI-Powered Wellness Features

July 10, 2024
Samsung unveiled its latest wearables with features powered by artificial intelligence. The new Galaxy Ring, Galaxy Watch7 and Galaxy Watch Ultra became available for pre-order in select markets Wednesday (July 10) and will be generally available starting July 24, the company said in a Wednesday press release. The three products include the company’s Galaxy AI, […]

Peloton to Launch Global Refinancing 3 Weeks After Beginning Restructuring

May 20, 2024
Peloton Interactive plans to launch a global refinancing. The connected fitness company will offer $275 million aggregate principal amount of convertible senior notes due 2029 in a private offering and enter...

Private Equity Firms Considering Buyout of Peloton

May 07, 2024
Private equity firms have reportedly been considering a buyout of Peloton. At least one firm has talked with Peloton about going private, and a number of other firms have considered...

Peloton Drops Free-Membership Tier After Less-Than-Expected Results

April 15, 2024
Connected fitness company Peloton has stopped offering an unlimited free-membership tier that was once a key part of its growth strategy. The free tier for the company’s app was added in May...