Fitness Data news and trends

Deep Dive: Subscriptions To Make Digital Fitness Less Of A Workout
Subscription Commerce // October 30, 2018

Connected devices are giving fitness buffs access to health data on a regular basis, fueling a market that’s projected to be worth $27.4 billion by 2022. The following Deep Dive explores how fitness subscription services are offering consumers more flexible options to pursue healthy lifestyles.

New Google AI Assistant Helps Users Stay Fit
Google // August 16, 2018

Google might be getting ready to launch a new wellness product powered by artificial intelligence (AI). According to Venture Beat, there are rumors the company is set to launch Google Coach, which would deliver health and fitness insights proactively, using calendar appointments, reminders, and logged...

Quick Reads
Google Caves On Data To Get Fitbit Merger Approval

July 13, 2020
Google, trying to meet regulators halfway, offered to pledge not to use fitness data to help it target ads in its purchase of Fitbit, Reuters reported. The offer, according to Reuters, would help Google win over EU antitrust authorities in what has been a contentious bid for the merger. Google contended that it was ready […]

New Google AI Assistant Helps Users Stay Fit

August 16, 2018
Google might be getting ready to launch a new wellness product powered by artificial intelligence (AI). According to Venture Beat, there are rumors the company is set to launch Google...