Freshdirect news and trends

Getir Acquires Online Grocer FreshDirect to Grow in the US
Acquisitions // November 08, 2023

Grocery delivery company Getir has acquired online grocery company FreshDirect to grow in the United States. Getir, which operates in five countries, is acquiring FreshDirect from Ahold Delhaize, a grocery retail group on the East Coast, and the deal is expected to close by the...

Record-Breaking Holiday for Online Grocery Shopping Holds New Year Clues
Retail // December 23, 2022

This year, Ahold Delhaize is seeing holiday shoppers flock to online grocery like never before. The U.S. arm of the grocer, which encompasses thousands of stores across brands such as Giant, Food Lion and Stop & Shop as well as digital brands Peapod and FreshDirect, is seeing...

Kroger Teams With DoorDash for Flower Delivery as Grocers Diversify
Delivery // December 12, 2022

Kroger is delivering flowers on demand via DoorDash in a bid to differentiate its offerings. The supermarket group announced Monday (Dec. 12) that, across its various supermarket chains, it is partnering with the aggregator to bring floral arrangements and sushi to consumers’ doors, a move...

Ahold Delhaize’s US Rewards Programs Drive $1.5B in Sales YTD
Retail // November 09, 2022

Netherlands-based multinational grocery retailer Ahold Delhaize is seeing its loyalty bets pay off in the United States. In a presentation to analysts Wednesday (Nov. 9) accompanying its third-quarter 2022 earnings release, the grocery giant said its U.S. arm, ADUSA, has seen its loyalty programs bring in more...

Interviews & Exclusives
Record-Breaking Holiday for Online Grocery Shopping Holds New Year Clues

December 23, 2022
This year, Ahold Delhaize is seeing holiday shoppers flock to online grocery like never before. The U.S. arm of the grocer, which encompasses thousands of stores across brands such as Giant, Food Lion and Stop & Shop as well as digital brands Peapod and FreshDirect, is seeing an increase in consumers’ expectations of digital convenience when it […]

Grocery Store Food Halls Tread on Restaurant Turf to Customers’ Delight

November 02, 2022
Kroger, the United States’ leading pure-play grocer, is expanding its in-store virtual restaurants as grocery retailers expand their prepared meal options to remain competitive with shoppers who increasingly expect to...

FreshDirect Mines Decades of Delivery Data as Grocery Newcomers Come and Go

July 20, 2022
The online grocery space has matured rapidly since March 2020, with an influx of new customers both driving sales for incumbents in the space and presenting a market opportunity for...

Quick Reads
Getir to Split Into 2 Companies in Restructuring

June 24, 2024
Turkish food delivery startup Getir will be divided into two companies as part of a restructuring that will bring in an investment of $250 million by Mubadala Investment Co. This move follows a power struggle between Getir Co-founder and CEO Nazim Salur and Getir’s Turkey head Batuhan Gultakan, as well as post-pandemic challenges faced by […]

Getir Acquires Online Grocer FreshDirect to Grow in the US

November 08, 2023
Grocery delivery company Getir has acquired online grocery company FreshDirect to grow in the United States. Getir, which operates in five countries, is acquiring FreshDirect from Ahold Delhaize, a grocery...

Dutch Retailer Ahold Delhaize Acquires Majority Stake In FreshDirect

November 19, 2020
Dutch retailer Ahold Delhaize — owner of grocery behemoths Giant and Stop & Shop — has acquired a majority stake in supermarket delivery startup FreshDirect amid an online shopping surge...

FreshDirect Raises $189 Million In Venture Funding

September 27, 2016
FreshDirect, which has been delivering groceries to people on the East Coast for some time now, has raised $189 million in additional venture funding. According to a report, the round...