Ghost Kitchen news and trends

PepsiCo Adds Ghost Kitchen Side Hustle to Drive Foodservice Sales
Restaurant innovation // November 17, 2022

At a time when many consumers are adding second jobs to augment their income, it seems PepsiCo is looking to supplement its core beverages and snack foods business via a new side hustle in restaurant technology that’s aimed at growing its presence in foodservice. The soft drink...

75% of Hooters’ Virtual Customers Have Never Visited Flagship Brand
Restaurant innovation // November 08, 2022

For a restaurant like Hooters, renowned for its distinct in-store experience, the recent embrace of virtual brands has not only leveraged the chain’s existing equipment and staff to drive additional sales but has also introduced it to countless new customers who had never eaten in...

Capriotti’s Partners with Ghost Kitchen Company for Digital Expansion
Restaurant innovation // August 03, 2022

As restaurants grow their digital footprint, larger chains are leveraging their name recognition to expand virtually without investing in costly new physical restaurants. Fast-casual brands Capriotti’s Sandwich Shop and its subsidiary Wing Zone, which collectively have more than 200 locations in the U.S. and 30...

Noodles & Company CEO: Digital Shift Will Gain Momentum As Restaurant Industry Recovers
Restaurant innovation // March 05, 2021

After an incredibly difficult 2020, many restaurants are beginning to have hope for the future. As more and more people get inoculated, with President Biden predicting that vaccines will be available to all adults before this summer, the new normal is beginning to come into...

Interviews & Exclusives
Noodles & Company CEO: Digital Shift Will Gain Momentum As Restaurant Industry Recovers

March 05, 2021
After an incredibly difficult 2020, many restaurants are beginning to have hope for the future. As more and more people get inoculated, with President Biden predicting that vaccines will be available to all adults before this summer, the new normal is beginning to come into view. Quick-service restaurant (QSR) chain Noodles & Company, for one, […]

How To Digitally Reinvent A Restaurant In Real Time

June 10, 2020
The global Covid-19 pandemic hit the restaurant industry in U.S. Northeastern cities like New York and Boston with an incredible and nearly unexpected force, a bit like a tsunami that...

Quick Reads
Grab Opens Inaugural Singapore Cloud Kitchen

January 08, 2020
Southeast Asia’s GrabFood is the latest food delivery service to launch a ghost kitchen in Singapore, accommodating several restaurant brands and turning up the heat on competition, DealStreetAsia reported Tuesday (Jan. 8). Residents in the Singapore communities of the Hillview neighborhood can place food orders from over 10 brands, including three new virtual restaurants. Orders […]