Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries for potential buyers, sellers can now target specific demographics and send them to Amazon, creating...
Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial intelligence (AI)-generated summaries to search queries. “In early testing, we’ve heard that people find the ads appearing above and below...
Google has accused the federal government of fabricating a market for its antitrust suit against the tech giant. Despite this, the Department of Justice (DOJ) has not shown that Google commands a 70% share of the online advertising market, the company said in a court filing asking a...
Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such ad units on the app, along with other evidence that a partnership is being tested in the United States, Investing.com reported Tuesday....
September 22, 2024
Perplexity is reportedly planning a new advertising model for its artificial intelligence (AI)-powered search engine. As such, the company — in a bid to take on Google in the digital ad market — is in talks with brands such as Nike and Marriott, the Financial Times (FT) reported Saturday (Sept. 22). According to the report, […]
May 30, 2024
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries...
May 22, 2024
Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial intelligence (AI)-generated summaries to search...
April 28, 2024
Google has accused the federal government of fabricating a market for its antitrust suit against the tech giant. Despite this, the Department of Justice (DOJ) has not shown that Google commands a...
