Google Ads news and trends

Google Testing Ads In AI Search Overview Results
Google // May 22, 2024

Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial intelligence (AI)-generated summaries to search queries.  “In early testing, we’ve heard that people find the ads appearing above and below...

Google: DOJ ‘Made Up Markets’ as Excuse for Antitrust Suit
Google // April 28, 2024

Google has accused the federal government of fabricating a market for its antitrust suit against the tech giant. Despite this, the Department of Justice (DOJ) has not shown that Google commands a 70% share of the online advertising market, the company said in a court filing asking a...

Report: Google and Pinterest Testing Ad Partnership in US
Google // March 26, 2024

Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such ad units on the app, along with other evidence that a partnership is being tested in the United States, Investing.com reported Tuesday....

Report: Google Cutting Jobs at Waze While Merging Map Products
Google // June 28, 2023

Google is reportedly laying off an unspecified number of employees at its mapping app Waze. The tech giant, which acquired Waze in 2013, is consolidating the unit with its own map products, Seeking Alpha reported Wednesday (June 28). Google did not immediately reply to PYMNTS’ request for comment. A...

Quick Reads
Amazon Sellers Turning to Google Ads to Reach Shoppers

May 30, 2024
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries for potential buyers, sellers can now target specific demographics and send them to Amazon, creating a valuable pipeline for new customers, Bloomberg reported Thursday (May […]

Google Testing Ads In AI Search Overview Results

May 22, 2024
Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial intelligence (AI)-generated summaries to search...

Google: DOJ ‘Made Up Markets’ as Excuse for Antitrust Suit

April 28, 2024
Google has accused the federal government of fabricating a market for its antitrust suit against the tech giant. Despite this, the Department of Justice (DOJ) has not shown that Google commands a...

Report: Google and Pinterest Testing Ad Partnership in US

March 26, 2024
Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such ad units on the app,...