Gyms news and trends

Infection Report Causes Drop In Planet Fitness Shares
Coronavirus // June 29, 2020

Planet Fitness shares fell 6.3 percent following reports of possible coronavirus infections at a West Virginia location, Bloomberg reported. The popular gym chain, like other types of retailers, had been trying to open up again following months of mandated lockdowns due to the virus. But...

24 Hour Fitness Seeks Chapter 11 Bankruptcy Protection
Economy // June 15, 2020

24 Hour Fitness, the privately owned gym chain, announced Monday (June 15) that it filed for Chapter 11 bankruptcy protection, according to a press release. The California-based company also said that it will permanently close more than 100 locations, the company said in an online...

Safety First As LA Fitness, Other Gyms Plan Reopenings
Retail // May 18, 2020

Georgia is the first state rolling out the gym mat to LA Fitness and other exercise facilities that were forced to close in March amid the global coronavirus pandemic. LA Fitness has some 40 gyms in the Atlanta area and will begin reopening on Friday...

Retail Reopening Precautions Spell The End Of ‘Walk-Ins’
Retail // May 11, 2020

Retailers are opening their doors again during the pandemic to customers who have appointments. Some states have let businesses reopen while traversing new guidelines meant to weigh the rejuvenation of the economy with the potential risk of making the health crisis more acute. Call it...

Interviews & Exclusives
Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

July 01, 2020
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The deal comes as the global pandemic has shut down gyms nationwide, leaving U.S. consumers finding ways to digitally transplant their gym workouts into their homes […]

Does The Fitness Biz’s Digital Shift Have Post-COVID-19 Endurance?

April 14, 2020
Americans have a complicated relationship with physical fitness, particularly when it comes to getting enough exercise. According to Centers for Disease Control and Prevention (CDC) data, only about 23 percent of American...

ClassPass CEO: The Feds Need To Flex Their Muscles To Help The Fitness Industry

April 06, 2020
It is not an easy time to be in the fitness business at present as gyms, fitness studios and wellness providers nationwide have been forced to close their doors and...

Quick Reads
Infection Report Causes Drop In Planet Fitness Shares

June 29, 2020
Planet Fitness shares fell 6.3 percent following reports of possible coronavirus infections at a West Virginia location, Bloomberg reported. The popular gym chain, like other types of retailers, had been trying to open up again following months of mandated lockdowns due to the virus. But one person testing positive for the virus has roiled those […]

24 Hour Fitness Seeks Chapter 11 Bankruptcy Protection

June 15, 2020
24 Hour Fitness, the privately owned gym chain, announced Monday (June 15) that it filed for Chapter 11 bankruptcy protection, according to a press release. The California-based company also said...

Safety First As LA Fitness, Other Gyms Plan Reopenings

May 18, 2020
Georgia is the first state rolling out the gym mat to LA Fitness and other exercise facilities that were forced to close in March amid the global coronavirus pandemic. LA...

Retail Reopening Precautions Spell The End Of ‘Walk-Ins’

May 11, 2020
Retailers are opening their doors again during the pandemic to customers who have appointments. Some states have let businesses reopen while traversing new guidelines meant to weigh the rejuvenation of...