Harris Poll news and trends

Apple And Alphabet Fall In Annual Reputation Quotient Survey
Apple // March 13, 2018

In an annual survey of the reputations of the “most visible” corporate brands, Apple Inc. and Alphabet Inc,’s Google fell from the top 10 to No. 29 and No. 28 spots, respectively. Tesla, however, climbed from the No. 9 spot to the No. 3 spot,...

Meet The Techno-Sloths?
Hmmm // November 07, 2015

Is technology making consumers more productive? Or just plain lazy? According to a recent Harris Poll, a majority of Americans think both. And who uses what when determines when they think computers, mobile phones and even the Internet is naughty or nice.

Take It Or Leave It? Consumers Weigh In On The Penny
In Depth // September 22, 2015

The next time you offer someone a penny for their thoughts, step back and rethink your meager offer of copper. Nobody wants your penny – or do they? The Harris Poll released Tuesday (Sept. 22) finds that a majority of Americans (using a sample of...

Dog Commerce: The Multibillion-Dollar Industry
Cool // August 21, 2015

How much is Fido worth to an average American family? Well, if you look at how much consumers shell out for their pooches every year, it seems those pups are supporting an entire sector of commerce on their own. Yes, dog commerce is very much...

Quick Reads
Apple And Alphabet Fall In Annual Reputation Quotient Survey

March 13, 2018
In an annual survey of the reputations of the “most visible” corporate brands, Apple Inc. and Alphabet Inc,’s Google fell from the top 10 to No. 29 and No. 28 spots, respectively. Tesla, however, climbed from the No. 9 spot to the No. 3 spot, and Amazon took the lead for the third straight year, Reuters […]

How Much Do Smartphone Users Bank In The Bedroom?

July 09, 2015
How much are consumers really addicted to their smartphones? Well, when it comes to mobile banking, the answer is quite addicted. A new Harris Poll released by Feedzai — a data...