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How Estée Lauder’s 1950s Retail Innovation Wrote Beauty’s Sales Playbook

August 23, 2023
Interviews & Exclusives
How Estée Lauder’s 1950s Retail Innovation Wrote Beauty’s Sales Playbook

August 23, 2023
Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as they entice consumers into making purchases and exploring new products.  It’s a strategy that has been employed since the mid-20th century.  How Gift With Purchase Began  The story of gift […]