Instacart news and trends

Aggregators Expand SNAP EBT Acceptance to Woo Paycheck-to-Paycheck Shoppers
Retail // July 02, 2024

As aggregators compete to win the spending of financially struggling consumers, more players in the space are expanding their acceptance of Supplemental Nutrition Assistance Program (SNAP) Electronic Benefits Transfer (EBT) payments. Target-owned same-day delivery aggregator Shipt, for instance, recently said it has begun accepting these...

Aggregators’ Race to Capture Grocery Opportunity Heats Up
Retail // June 25, 2024

As same-day delivery aggregators continue to look for new everyday categories to drive usage, leading players in the space have been stepping up their grocery presence. Most recently, Grubhub announced Tuesday (June 25) a partnership with Albertsons Companies to deliver from close to 1,800 of...

Delivery Apps See Orders Drop After Wage Hikes
Delivery // June 23, 2024

When gig workers in Seattle won higher wages, delivery apps like DoorDash hiked their fees. Now, The Wall Street Journal (WSJ) reported Saturday (June 22), those companies are dealing with irate customers, a drop in restaurant orders, and a dearth of drivers. According to the...

Grocery Shoppers Favor Omnichannel Purchasing Journeys
Retail // June 21, 2024

Pure-play eCommerce may be slow to catch on in grocery, but PYMNTS Intelligence research shows omnichannel engagement has caught on in that realm. By the Numbers Supplemental research from a survey of nearly 2,500 U.S. consumers the PYMNTS Intelligence ConnectedEconomy™ Monthly Report broke down which...

Interviews & Exclusives
Walmart and Amazon Lead Retail’s Biggest Moments of 2024

May 27, 2024
As we approach the middle of the year, here are five of the major ways that the retail landscape has changed in 2024 so far. Amazon Pivots on ‘Just Walk Out’ Last month, news broke that Amazon is pulling back on Just Walk Out technology in its own grocery stores, even as it pushes sales of […]

Wage Hikes and Regulations May Spur Gig Platform Consolidation

January 15, 2024
Wage hikes and new regulations impacting the ways in which gig workers are classified may shake up online platforms, pinching profits and spurring consolidation. In the meantime, a few firms...

Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter

January 08, 2024
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator announced Monday (Jan. 8) that...

Peacock Pins Subscription Hopes on Instacart Partnership

November 29, 2023
Instacart is offering its Instacart+ members access to Peacock, a move that comes as subscription services increasingly tap partnerships across industries to expand their audiences. The grocery aggregator announced Wednesday (Nov. 29)...

Quick Reads
Delivery Apps See Orders Drop After Wage Hikes

June 23, 2024
When gig workers in Seattle won higher wages, delivery apps like DoorDash hiked their fees. Now, The Wall Street Journal (WSJ) reported Saturday (June 22), those companies are dealing with irate customers, a drop in restaurant orders, and a dearth of drivers. According to the report, lawmakers in New York City, which also passed a […]

Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads

June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable...

Home Depot Teams With Instacart to Bolster eCommerce Offerings

May 23, 2024
Home Depot teamed with Instacart to offer customers same-day delivery on home improvement products. The partnership offers delivery in as fast as an hour from nearly 2,000 stores, according to a Thursday (May 23) press...

Instacart Brings Groceries and Restaurant Food Together With Uber Eats Deal

May 07, 2024
Instacart has teamed with Uber to offer its customers restaurant deliveries via Uber Eats. The collaboration, announced Tuesday (May 7) and due to roll out in the weeks ahead, lets Instacart customers order from...