Pringles is getting fancy as food and beverage brands turn to social media for inspiration on how best to reach their consumers. Kellogg Company, which owns the chip brand, announced Tuesday (Sept. 19) that Pringles is partnering with The Caviar Company to launch the “Crisps and Caviar...
As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they buy. The Kellogg Company, owner of many popular food brands including its self-titled line, Pringles, Cheez-It, and many others, outlined...
As some restaurant brands look to get into virtual reality early, others are keeping their focus on a virtual community that already has a wide user base: Twitch. On Wednesday (Aug. 17), CKE, the parent company of quick-service restaurant (QSR) brands Carl’s Jr. and Hardee’s,...
Today in food commerce, Kellogg divides into three independent, publicly traded companies, while Mondelēz International acquires Clif Bar. Plus, Krispy Kreme rolls out ice cream, and Jason Scoggins of Chipotle, discusses how loyalty and rewards are helping the brand boost affinity in Canada. Kellogg Split...
August 05, 2024
Mars is reportedly in discussions to acquire snack maker Kellanova in a deal worth about $30 billion. The purchase could come about “imminently,” The Wall Street Journal reported Monday (Aug. 5), citing unnamed sources. The acquisition would be among the biggest deals of 2024. Kellanova was once part of Kellogg, which split into two companies […]
February 13, 2022
With inflation pushing up prices, some of the biggest consumer brands have been passing on the input costs to consumers, the Financial Times reported Sunday (Feb. 13). Executives say that...
September 17, 2019
As Pizza Hut aims to bolster sales with its NFL sponsorship and a focus on delivery, the quick-service restaurant chain is teaming with Kellogg to roll out a Stuffed Cheez-It...
February 14, 2019
Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock...
