Krispy Kreme news and trends

Brands Launch Eclipse-Inspired Deals to Outshine Competitors
Retail // April 06, 2024

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination. Take, for instance, Krispy Kreme. Through Monday (April 8), the day of the eclipse itself, the sweet treats brand is offering...

Krispy Kreme and McDonald’s in Advanced Discussions on Expanded Partnership
Partnerships // November 09, 2023

Krispy Kreme is looking to expand its partnership with McDonald’s. “While nothing has been finalized, we are in advanced discussions about expanding the partnership and are making investments in the U.S. that reflect our confidence in further scaling our Delivered Fresh Daily network,” Krispy Kreme CEO Mike Tattersfield said...

Krispy Kreme Drives Gen Z Adoption With eCommerce, Social Media
eCommerce // November 09, 2023

With Generation Z disproportionately relying on online platforms to pick where they order food, Krispy Kreme is investing in digital to grow penetration with young consumers. The sweet treats brand, which has 2,100 shops and more than 13,000 points of access around the world, shared...

Krispy Kreme May Put Insomnia Cookies to Bed as Restaurants Cut Costs
Retail // October 03, 2023

As restaurants grapple with cost challenges, Krispy Kreme is putting its Insomnia Cookies subsidiary up for sale. On Tuesday (Oct. 3), the donut chain announced that it is “exploring strategic alternatives” for the cookie brand, which has more than 250 locations globally, including the possibility of selling...

Quick Reads
Krispy Kreme and McDonald’s in Advanced Discussions on Expanded Partnership

November 09, 2023
Krispy Kreme is looking to expand its partnership with McDonald’s. “While nothing has been finalized, we are in advanced discussions about expanding the partnership and are making investments in the U.S. that reflect our confidence in further scaling our Delivered Fresh Daily network,” Krispy Kreme CEO Mike Tattersfield said in a Thursday (Nov. 9) earnings release. The existing partnership with […]

Krispy Kreme Reports Q2 2023 Earnings and Expands Omnichannel Strategy

August 11, 2023
Krispy Kreme announced second-quarter results Thursday (Aug. 10) that showed a 9% hike in year-over-year (YoY) net revenue, bolstered by eCommerce and delivery strategies. Net revenue for the quarter ending...

Krispy Kreme Ends First Trading Day At $21 After Opening Above $16

July 01, 2021
Amid the busiest week this year to date for U.S. initial public offerings (IPOs), doughnut company Krispy Kreme began trading at $16.30 per share, CNBC reported. Krispy Kreme was trading...

Krispy Kreme Seeks $560M IPO At $4B Valuation

June 23, 2021
Krispy Kreme is seeking to raise between $560 million and $640 million at a near $4 billion valuation as it moves forward with its planned initial public offering (IPO). The...