Makers of luxury goods, as well as beauty firms, are aiming to bring in shoppers who are moving away from malls and other venues. Some firms are revamping their brick-and-mortar locations to make them into destinations worthy of day trips even as they move sales to eCommerce....
Snapchat is ramping up — or, perhaps more accurately, swiping up — its shoppable ads. With the social media platform having first begun testing out its Discover channel dedicated exclusively to advertiser-created content back in October, Adweek reports that, as of late last week, Snapchat...
September 30, 2021
Virtual shopping platform ByondXR on Thursday (Sept. 30) announced a partnership with Lancôme on a virtual U.K. pop-up store using extended reality technology as part of Lancôme’s 2021 global campaign to promote its Génifique skin serum to new consumers. Lancôme says it has seen a 350% increase in customer engagement time in its virtual stores […]
May 03, 2016
Snapchat is ramping up — or, perhaps more accurately, swiping up — its shoppable ads. With the social media platform having first begun testing out its Discover channel dedicated exclusively...
