Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring for premium products. The apparel company shared in its second-quarter fiscal 2024 financial results, reported Wednesday (June 26), that it...
Software companies have taken over large swathes of the economy during the past few decades. And when something goes wrong with these software companies, something ultimately goes wrong with the large swathes of sectors and businesses that rely upon them. Just take for example the...
Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. The company’s D2C channels also allow it to test new products before making them available to wholesalers and reduce the uncertainty around dealing with wholesale customers like department stores, which have...
While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy in October. “Over the last decade, the company has made phenomenal progress, more than doubling our D2C revenue while engaging...
September 16, 2022
The digital shift is undeniable in many parts of Latin America that are among the most connected economies on the planet, but the cultures of this continent are famed for a vibrant human spirit, and brands operating there must find the ideal balance of humans and digital. A high-profile example of this is the quintessentially […]
July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent on the 2021 summer Olympics, Reuters reported Friday (July 12), citing Comcast’s NBCUniversal. Detailing the ways U.S. firms are using the event to try to boost their sales, […]
April 22, 2024
Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. The company’s D2C channels also allow it to test new products before making them available to...
December 07, 2023
Levi Strauss & Co. (LS&Co.) has announced the next steps in a leadership transition plan announced about 13 months ago. President and CEO Chip Bergh will retire from the brand-name apparel company...
November 08, 2022
After four and a half tumultuous years atop Kohl’s, in which the Wisconsin-based department store chain saw its valuation cut in half, CEO Michelle Gass is headed to San Francisco,...
