Levis news and trends

Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
Retail // April 03, 2024

Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. The apparel company announced Wednesday (April 3) in its first quarter fiscal 2024 financial results that overall net revenue fell 8% year over year, dropping by...

Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
Retail // April 01, 2024

As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct resale platforms. Resale operating system Archive announced last week via LinkedIn a partnership with footwear brand Dr. Martens on its new resale initiative, ReWair, through which the...

Levi’s Direct-to-Consumer Bet Sparks Job Cuts
Retail // January 25, 2024

While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy in October.   “Over the last decade, the company has made phenomenal progress, more than doubling our D2C revenue while engaging...

Consumers on Weight Loss Drugs Expected to Spend Double on New Clothes After Losses
Retail // December 03, 2023

The rising popularity of certain weight loss drugs might end up helping apparel makers. That’s according to a recent survey by investment banking firm Stifel, the subject of a Saturday (Dec. 2) report from Seeking Alpha.  That survey found that 15% of respondents are on GLP-1 medications...

Quick Reads
Consumers on Weight Loss Drugs Expected to Spend Double on New Clothes After Losses

December 03, 2023
The rising popularity of certain weight loss drugs might end up helping apparel makers. That’s according to a recent survey by investment banking firm Stifel, the subject of a Saturday (Dec. 2) report from Seeking Alpha.  That survey found that 15% of respondents are on GLP-1 medications such as Mounjaro, Wegovy and Ozempic. Another 21% said they’d […]

Levi’s NextGen Concept Will Lead Store Openings

October 07, 2022
Levi’s says it continues to see success with its smaller “NextGen” stores, so much so that they’ll account for nearly all of the 100 locations the denim maker plans to...

AI Algorithms Kick up Levi’s Revenue

December 17, 2021
Levi Strauss & Co.’s Chief Strategy and AI Officer Katia Walsh on Friday (Dec. 17) noted that its Google Cloud-based data collection portal, which uses artificial intelligence (AI) and includes...

Levi’s, Hilfiger Test New Shopping Mediums

October 11, 2020
If your web search for Levi’s or Tommy Hilfiger turns up a result that look a lot like a QVC show, don’t assume you were misled or clicked an errant...