Personalization has become the norm, and retailers without this feature are considered obsolete and disconnected. Yet when exploring personalization, many strategies come into play. One approach, embraced by numerous retailers, is localization. Brands localize to extend their influence from eCommerce into brick-and-mortar retail, or dial...
BigCommerce is adding new localization features to its Software-as-a-Service (SaaS) eCommerce platform. The upcoming features will allow global enterprise merchants to localize their checkout, merchandising, language and content, BigCommerce said in a Thursday (July 6) press release. “Language, currency and cultural differences should not be barriers to commerce, and...
The international travel bounce-back continues, flying in the face of sky-high airfares and hotel costs, and making a strong case for travel merchants to up their performance when it comes to streamlining local requirements, managing foreign exchange (FX), and providing consumers with payment methods of...
As the vintage home furnishings market moves online, bespoke luxury brands are driving growth. In fact, today’s vintage furniture sellers are tapping into demand for high-end, one-of-a-kind pieces and are using online marketplaces to reach a global audience. What’s more, in the clogged-up supply chains...
May 23, 2023
The international travel bounce-back continues, flying in the face of sky-high airfares and hotel costs, and making a strong case for travel merchants to up their performance when it comes to streamlining local requirements, managing foreign exchange (FX), and providing consumers with payment methods of choice, no matter what region they’re paying in, or where […]
December 20, 2022
As the vintage home furnishings market moves online, bespoke luxury brands are driving growth. In fact, today’s vintage furniture sellers are tapping into demand for high-end, one-of-a-kind pieces and are...
July 06, 2023
BigCommerce is adding new localization features to its Software-as-a-Service (SaaS) eCommerce platform. The upcoming features will allow global enterprise merchants to localize their checkout, merchandising, language and content, BigCommerce said in a Thursday (July 6) press release. “Language, currency and cultural differences should not be barriers to commerce, and now they don’t have to be,” BigCommerce Senior Vice President […]
February 19, 2015
Online businesses want to use the Internet to do business globally, but 80 percent of them just aren’t ready. That’s the takeaway from a new survey of business executives by...
