Macys news and trends

Starbucks Rewards Backlash Highlights Retail’s Shift Away From Points-Based Loyalty
Loyalty & Rewards // March 20, 2026

Starbucks overhauled its rewards program in this month, and customers noticed immediately. The coffee chain replaced its long-standing structure with a three-tier membership system sorting members into Green, Gold and Reserve categories based on Stars accumulated in 2025, according to Axios. The update took effect...

Macy’s Credits AI, Reimagined Stores and Loyalty Data for Return to Growth
Retail // March 18, 2026

Macy’s returned to positive comparable sales in fiscal 2025, marking what the company called an inflection point after years of contraction. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Macy’s Overhaul Includes $640 Million Robot-Centric Warehouse
Retail // October 23, 2025

Macy’s is reportedly embracing automation amid its ongoing turnaround plan. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Retailers Lean on AI to Optimize Inventory
Artificial Intelligence // September 04, 2025

Retailers are navigating a consumer landscape where every misstep in stocking the right product can mean lost sales or excess costs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Interviews & Exclusives
Forever 21 Jumps in PYMNTS App Ranking on Heavy Discounts

July 30, 2025
Never underestimate the power of deep discounting. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing […]

Macy’s Strategy Shows Promise With Focus on Omnichannel Shoppers

December 11, 2024
Will Macy’s Bold New Chapter strategy be enough to save the iconic company and return it to profitable growth? Get the Full Story Complete the form to unlock this article...

More Than Half of Consumers Want Smarter Shopping Experiences

November 07, 2024
Consumer expectations around shopping are changing, with higher demand for personalized, artificial intelligence (AI)-driven experiences that offer convenience, customization and efficiency. Get the Full Story Complete the form to unlock...

Macy’s Pins Hopes on ‘First 50’ Strategy Despite Overall Sales Drop

August 21, 2024
Macy’s officials are confident in their “A Bold New Chapter” strategy, highlighted by the company’s First 50 locations. Get the Full Story Complete the form to unlock this article and...

Quick Reads
Macy’s AI Chatbot Quadruples Customer Spending

March 26, 2026
An artificial intelligence (AI)-powered shopping assistant that was launched by Macy’s on Monday (March 23) has most often been used by customers to suggest products for completing an outfit and to see what items might look like on the customer, Bloomberg reported Thursday (March 26). Get the Full Story Complete the form to unlock this article and […]

Macy’s Overhaul Includes $640 Million Robot-Centric Warehouse

October 23, 2025
Macy’s is reportedly embracing automation amid its ongoing turnaround plan. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Macy’s Says Richer Online ‘Storytelling Experience’ Boosts Comparable Sales Growth

September 03, 2025
Macy’s Inc. saw its strongest comparable sales growth in 12 quarters during the second quarter, with gains across its three department store nameplates, Macy’s, Bloomingdale’s and Bluemercury. Get the Full...

Macy’s Announces First 66 ‘Underproductive Stores’ It Will Close

January 09, 2025
Macy’s said Thursday (Jan. 9) that it will close 66 store locations as part of the Bold New Chapter strategy it announced in February. Get the Full Story Complete the...