Makeup news and trends

Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement

August 03, 2024
Chipotle lip stain
Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’
Retail // May 01, 2024

Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late March and will expand to include a select few other brands, has strategically expanded the...

Ulta Beauty Drives Digital Conversion With Improved UX
Retail // March 14, 2024

Ulta Beauty is finding that, by improving the consumer experience on its digital platforms, it is able to boost its eCommerce performance. On a call with analysts Thursday (March 14) discussing the beauty retailer’s fourth quarter fiscal 2023 financial results, Ulta Beauty CEO Dave Kimbell spoke...

Kim Kardashian Hints at Reboot of Fragrance and Makeup Brands
Retail // January 18, 2024

Television personality Kim Kardashian has made several ventures into the beauty and makeup market. KKW Beauty, her cosmetic line, was shuttered in 2021, while KKW Fragrance, her fragrance brand, closed in 2022. Her latest product, Skkn by Kim, was launched in June 2022, and focuses...

Perfect’s YouCam Teams With Smashbox For AI Face Analyzer
Artificial Intelligence // June 29, 2021

Beauty technology startup Perfect, developer of the YouCam Makeup app, is further collaborating with Smashbox Cosmetics to create a face analyzer powered by artificial intelligence (AI). The collaboration will combine YouCam’s technology with Smashbox’s Shape Matters personalization methodology, which is the result of research and...

Interviews & Exclusives
Groupon How Much Spent On Beauty And Wellness

July 28, 2017
Beauty is and always has been one of humanity’s favorite topics. English poet Thomas Overbury famously observed that it is only skin deep, while Irish poet Margaret Wolfe Hungerford noted that it is “in the eye of beholder.” And while no one knows who exactly originated the phrase “beauty is pain,” it is quoted widely […]

Quick Reads
Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’

May 01, 2024
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late March and will expand to include a select few other brands, has strategically expanded the company’s consumer reach, Fabrizio Freda, president and CEO of Estée Lauder, […]

Perfect’s YouCam Teams With Smashbox For AI Face Analyzer

June 29, 2021
Beauty technology startup Perfect, developer of the YouCam Makeup app, is further collaborating with Smashbox Cosmetics to create a face analyzer powered by artificial intelligence (AI). The collaboration will combine...

With 2Q Sales Down 19 Pct YOY, L’Oreal Plans New Product Launches

July 30, 2020
Beauty powerhouse L’Oréal is planning to launch an array of new products and advertisements to compete in a market that has been reshaped by COVID-19, Chairman and Chief Executive Jean-Paul Agon...

New Pinterest Feature Lets Consumers Virtually Try Out Lipstick

January 28, 2020
To help consumers see what they would look like with different lipstick shades before buying them, Pinterest has rolled out a new feature that lets users try them out in...