Match Group news and trends

Tech Giants Challenge Apple’s App Store Plans
Apple // March 20, 2024

In a joint legal filing, Meta Platforms, Microsoft, X and Match Group have called on a federal judge to reject Apple’s plan for allowing outside payment options in its App Store. The companies argue that the proposal contradicts a 2021 ruling that found Apple in violation of California’s unfair competition laws, requiring...

Tinder Sees Subscriptions Drop as Consumers Pull Back Amid Financial Challenges  
Earnings // January 31, 2024

Tinder is seeing its subscriber counts drop, as ongoing financial challenges put pressure on consumers’ budgets for nonessential services. Online dating giant Match Group shared in its fourth quarter 2023 financial results Wednesday (Jan. 31) that, across its banners, the number of paid users declined 5% year...

Dating Subscriptions Begin to Threaten Users’ Loyalty as Apps Drive Monetization
Subscription Commerce // December 07, 2023

As dating apps look to monetize more and more parts of the user experience, many young consumers are reportedly growing frustrated.   According to Bloomberg, many young consumers are taking to social media apps to voice their annoyance with recent changes to dating giant Match Group’s apps,...

Exclusive-Access Subscribers Get Accustomed to the VIP Treatment
Subscription Commerce // November 03, 2023

Once consumers start getting the VIP treatment with their retail subscriptions, PYMNTS Intelligence shows, many seek out more and more of this exclusive access. By the Numbers The PYMNTS Intelligence report “The Impact of Subscription Models on Consumer Choice,” created in collaboration with sticky.io, draws...

Interviews & Exclusives
Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users

August 29, 2023
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited swipes that can increase users’ chances of finding a match. Match Group, the owner of several dating apps, recently introduced a higher-priced plan to Hinge, […]

Quick Reads
Match Group Forecasts Revenue Below Analyst Estimates

May 07, 2024
In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users amid an uncertain economy, Reuters reported Tuesday (May 7). Match Group said Tuesday that its revenue growth is anticipated to be at the lower end of […]

Tech Giants Challenge Apple’s App Store Plans

March 20, 2024
In a joint legal filing, Meta Platforms, Microsoft, X and Match Group have called on a federal judge to reject Apple’s plan for allowing outside payment options in its App Store. The companies argue that the proposal...

Google Swipes Left, Countersues Tinder Owner Over Fees

July 12, 2022
Google is suing dating app service Match Group, saying the company has been engaging in bad faith dealings and breach of contract over the legal battle concerning Google Play app...

Match Group Could Benefit from Relaxed App Store Restrictions

September 16, 2021
Online dating company Match Group Inc. — which operates Tinder, Hinge and OkCupid — is crafting plans to avoid paying Apple and Google for app store transactions after recent changes...