Memberships news and trends

Travel Platforms Reroute Strategies to Elevate Customer Engagement
Travel Payments // August 16, 2024

As inflation reshapes consumer spending, travel giants Expedia, Airbnb and Booking Holdings are adjusting their strategies to drive customer engagement and bookings amid shifting family budgets and evolving preferences. Expedia is enhancing its One Key loyalty program with a co-branded credit card and expanding its global...

Shoppers Subscribe to Retailers’ Membership Programs for Beauty Deals
Retail // July 11, 2024

As retailers look to win subscribers over to their paid membership programs to bring in revenue and drive loyalty, PYMNTS Intelligence indicates that, if Walmart+ Week was any indication, beauty deals can go a long way toward driving adoption. By the Numbers The “Walmart+ Week...

Costco to Raise Membership Fees for First Time in 7 Years
Retail // July 10, 2024

Costco will raise its annual membership fees in the United States and Canada for the first time in seven years. Effective Sept. 1, in those countries, the retailer is adding $5 to the cost of its Gold Star (individual), Business and Business add-on memberships and...

Gopuff Doubles Down on Speed to Drive Paid Memberships
Delivery // April 02, 2024

As on-demand delivery platforms compete to drive paid memberships in an effort to win consumers’ loyalty in the crowded space, Gopuff is looking to speedy fulfillment to boost engagement with its highest-value customers. On Tuesday (April 2), the delivery platform launched FAM20, its 20-minute delivery...

Interviews & Exclusives
Travel Platforms Reroute Strategies to Elevate Customer Engagement

August 16, 2024
As inflation reshapes consumer spending, travel giants Expedia, Airbnb and Booking Holdings are adjusting their strategies to drive customer engagement and bookings amid shifting family budgets and evolving preferences. Expedia is enhancing its One Key loyalty program with a co-branded credit card and expanding its global reach to boost cross-brand engagement. Airbnb is prioritizing unique experiences […]

Disney+ Offers Members $40 Discount on Walmart+ as Streamers Tap Partnerships

December 11, 2023
With video streaming services increasingly turning to subscription partnerships to drive customer acquisition in the competitive category, Disney+ is offering its customers a Walmart deal. As SFGate reported, the streaming service is...

Amex Platinum Card Walmart+ Membership Is Shot Across Bow of Amazon Prime

March 08, 2023
To boost membership and consumer spending beyond groceries, Walmart’s subsidizing at least some of the cost of its memberships. To that end, and as detailed in emails seen by PYMNTS...

Quick Reads
Costco to Raise Membership Fees for First Time in 7 Years

July 10, 2024
Costco will raise its annual membership fees in the United States and Canada for the first time in seven years. Effective Sept. 1, in those countries, the retailer is adding $5 to the cost of its Gold Star (individual), Business and Business add-on memberships and adding $10 to the price of its Executive Memberships, Costco […]

Mastercard Teams With Peacock and Instacart as Consumers Seek Rewards

October 05, 2023
Mastercard has debuted its first streaming subscription offering via a partnership with Peacock. That collaboration is one of two announced Thursday (Oct. 5) by the payments giant, which is also expanding its earlier...

CFPB Sues MoneyLion Over Alleged Military Lending Act Violation

September 29, 2022
The Consumer Finance Protection Bureau (CFPB) has sued online lender MoneyLion, along with 38 of its subsidiaries, over allegedly imposing illegal charges for service members and dependents, a report from...