Mixed Reality news and trends

Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags
Apple // October 13, 2024

Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. It’s a difficulty that threatens to hold back new advances the mixed reality headset, Apple’s biggest new device in several years, The Wall Street Journal (WSJ) reported Sunday (Oct....

Apparel Retailers Use New AI Features to Reduce Online Returns
Retail // June 07, 2024

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products they will actually want when they arrive. True Fit, a player in the realm of size and fit personalization, announced...

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Retail // June 03, 2024

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality headset, the Lowe’s Style Studio app lets viewers explore kitchen projects and design a kitchen while...

Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta // April 23, 2024

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are going to need a big team.  This, as on Monday (April 22) Meta announced it would be opening the operating system, Horizon...

Interviews & Exclusives
Apple Vision Pro Partners Look to Usher in New Era Of Healthcare 

February 16, 2024
From the advent of digital health platforms and the proliferation of wearable health devices to remote patient monitoring and the integration of artificial intelligence (AI) in clinical decision-making, advancements in technology, coupled with evolving patient demand for personalized, efficient care, have sparked a revolution in healthcare delivery.  Adding to this wave of transformation is Apple Vision […]

Quick Reads
Report: Apple Cuts Vision Pro Production Amid Declining Sales

October 23, 2024
The days of Apple’s Vision Pro mixed reality headset could either be numbered or counting down to a version 2.0. Citing unnamed sources involved with building the Vision Pro headset’s components, a Reuters report Wednesday (Oct. 23) said that production has been significantly reduced. A source at Luxshare, the device’s assembler, said that Apple communicated […]

Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags

October 13, 2024
Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. It’s a difficulty that threatens to hold back new advances the mixed reality headset,...

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design

June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality...

Report: Meta Rejects Partnership With Google on Virtual Reality Headsets

March 01, 2024
Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that Meta use Google’s Android XR...