Peacock news and trends

Peacock’s Price Hike Hints at Delicate Balancing Act for Streaming Platforms  
Streaming // May 01, 2024

Peacock, the streaming service owned by Comcast’s NBCUniversal, continues to demonstrate strong appeal, with management revealing during a Thursday (April 25) Q1 earnings call that it added 3 million new paid subscribers in the first quarter alone. Since its launch in July 2020, Peacock has amassed a total...

Disney Taps Taylor Swift Fandom to Drive Subscriptions as Streamers Generate Buzz
Subscriptions // February 08, 2024

With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

SiriusXM Sees Revenue per Subscriber Decline as Mix Shifts to Streaming-Only
Earnings // February 01, 2024

The rise in demand for music streaming comes with its drawbacks for broadcasting companies that are used to offering a more diversified suite of listening options, as SiriusXM noted, following the launch of its new streaming app. Get the Full Story Complete the form to...

JetBlue Reports ‘Exceptional Growth and Engagement’ for Loyalty Program
Earnings // January 30, 2024

JetBlue’s newly expanded loyalty program saw “exceptional growth and engagement” during its first months. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Interviews & Exclusives
Peacock Breaks Streaming Records for Chiefs-Dolphins Game, but Will Subscribers Stay?

January 15, 2024
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game, it remains to be seen how effective this strategy will be in the long term. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]

Amazon and Walmart Put Subscribers on Their Wish List in 2023

December 15, 2023
The holidays are here, and Walmart and Amazon are looking for ways to boost their subscription numbers. To do that, Walmart has teamed up with Disney+ to offer streamers a...

Peacock Pins Subscription Hopes on Instacart Partnership

November 29, 2023
Instacart is offering its Instacart+ members access to Peacock, a move that comes as subscription services increasingly tap partnerships across industries to expand their audiences. Get the Full Story Complete...

Study: 69 Percent Of Consumers Say They Want Subscription Bundles

December 17, 2020
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Quick Reads
Paris Olympics Draws 18% More Sponsor Spending Than 2021

July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree […]

JetBlue Reports ‘Exceptional Growth and Engagement’ for Loyalty Program

January 30, 2024
JetBlue’s newly expanded loyalty program saw “exceptional growth and engagement” during its first months. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Peacock Exceeded $1B Revenue in Q4 as Sports Drive Streaming Engagement 

January 25, 2024
Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. Get the Full Story Complete the form to...

Walmart Strengthens TV-eCommerce Connection With Peacock Partnership

November 07, 2023
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...