Peacock, the streaming service owned by Comcast’s NBCUniversal, continues to demonstrate strong appeal, with management revealing during a Thursday (April 25) Q1 earnings call that it added 3 million new paid subscribers in the first quarter alone. Since its launch in July 2020, Peacock has amassed a total...
With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant announced Wednesday (Feb. 7) during a call discussing its first-quarter fiscal 2024 earnings results that it will be the exclusive...
The rise in demand for music streaming comes with its drawbacks for broadcasting companies that are used to offering a more diversified suite of listening options, as SiriusXM noted, following the launch of its new streaming app. The radio company shared in its fourth-quarter and...
JetBlue’s newly expanded loyalty program saw “exceptional growth and engagement” during its first months. The program, TrueBlue, was expanded during the fourth quarter and has seen especially strong growth and engagement from the airline’s Mosaic customers, who have the highest level of TrueBlue membership, JetBlue said in a...
January 15, 2024
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game, it remains to be seen how effective this strategy will be in the long term. The NBCUniversal streaming service announced Sunday (Jan. 14) that the AFC wild-card playoff game between […]
December 15, 2023
The holidays are here, and Walmart and Amazon are looking for ways to boost their subscription numbers. To do that, Walmart has teamed up with Disney+ to offer streamers a...
November 29, 2023
Instacart is offering its Instacart+ members access to Peacock, a move that comes as subscription services increasingly tap partnerships across industries to expand their audiences. The grocery aggregator announced Wednesday (Nov. 29)...
December 17, 2020
Subscription bundles are making a comeback, especially as consumers spend more time at home under lockdown measures as the number of COVID-19 cases continues to rise. This next generation of...
July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent on the 2021 summer Olympics, Reuters reported Friday (July 12), citing Comcast’s NBCUniversal. Detailing the ways U.S. firms are using the event to try to boost their sales, […]
January 30, 2024
JetBlue’s newly expanded loyalty program saw “exceptional growth and engagement” during its first months. The program, TrueBlue, was expanded during the fourth quarter and has seen especially strong growth and engagement...
January 25, 2024
Peacock is seeing rapid growth, leveraging exclusive sports content to drive adoption in the face of stiff competition in the streaming space. The streaming platform’s parent company, Comcast, reported in...
November 07, 2023
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality series about the crew of...
