Pokemon Go news and trends

How Lowe’s AR Bridges The Gap Between Real And Imaginary

November 01, 2018
NEW REPORT: Retailers Face An Augmented Reality Check
Omnicommerce // October 31, 2018

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...

Niantic Charges Pokémon GO Sponsors Up To 50 Cents Per Visitor
News // June 01, 2017

Pokémon GO maker Niantic has revealed that sponsored locations like McDonald’s Japan pay up to $0.50 for each visitor attracted to the game — and has already attracted 500 million visitors. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

PYMNTS’ 2016 Roundup: Retail Edition
Retail // December 30, 2016

There’s no doubt about it. This year has been big for retail — big on change, innovation and some surprises along the way. EMV changed the payments game in the U.S. Consumers flocked to online and mobile commerce, robots rose in food and consumer goods, and brick-and-mortar stayed relevant...

Niantic Developing Wearable Tech
Retail // December 20, 2016

Niantic, the developer behind the wildly successful augmented reality app Pokémon Go, has delayed development on its Pokémon Go Apple Watch app. Back in September, Apple and Niantic announced that the game would be made available for Apple Watch by the end of 2016. Get...

Interviews & Exclusives
How Pokémon GO Became A Hacker’s Playground

September 27, 2016
Pokémon GO has literally become a total mobile game-changer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to […]

Ripple Effects: The Wow Factor

August 30, 2016
Google Play’s four top-grossing apps have seen a 10 percent increase in revenue from their game apps in Europe since the debut of Pokémon GO. A theory is that, once...

Quick Reads
Niantic Charges Pokémon GO Sponsors Up To 50 Cents Per Visitor

June 01, 2017
Pokémon GO maker Niantic has revealed that sponsored locations like McDonald’s Japan pay up to $0.50 for each visitor attracted to the game — and has already attracted 500 million visitors. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins […]

Niantic Developing Wearable Tech

December 20, 2016
Niantic, the developer behind the wildly successful augmented reality app Pokémon Go, has delayed development on its Pokémon Go Apple Watch app. Back in September, Apple and Niantic announced that...

Security Firm Hired To Rid Pokémon From The Map

August 08, 2016
Not everyone is being swept up in the Pokémon GO craze. Cybersecurity firm LookingGlass has been hired by power utility companies in Florida to get Pokémon off the map. Get the Full...

Yelp Helps Gamers With Pokémon GO

July 18, 2016
It’s not just Nintendo, kids and twenty-somethings getting in on the Pokémon GO craze. So is review website operator Yelp. Get the Full Story Complete the form to unlock this article...