Purple news and trends

Purple Innovation Stock Falls 5% as Company Preps to Sell 14M Shares
Retail // March 25, 2022

Shares for direct-to-consumer (D2C) mattress brand Purple Innovation were down about 5% in early trading Friday (March 25) after the company announced it will sell 14 million shares of its Class A common stock to the public through Tuesday (March 29). Get the Full Story...

Casper And Purple’s Roadblocks, The RealReal’s Dilemma, Etsy Star Sellers
Today In Data // August 11, 2021

Casper and Purple are looking for alternative ways to get into bed with customers. Plus, The RealReal focuses on business improvement before continuing its retail expansion, and Etsy’s Star Seller program could discourage new sellers from joining the platform. Get the Full Story Complete the...

Casper, Purple Struggle With Capacity To Meet Growing Demand
Retail // August 10, 2021

Direct-to-consumer (D2C) mattress brands Purple Innovation and Casper Sleep are losing sleep over supply chain issues amid increasing demand for their products as consumers remain focused on home, health and wellness coming out of the COVID-19 pandemic. Get the Full Story Complete the form to...

Purple’s D2C Revenue Jumps 97.5 Pct
Retail // November 11, 2020

Digitally native sleep brand Purple Innovation, Inc. reported as part of its Q3 results that its direct-to-consumer (D2C) revenue surged 97.5 percent and its wholesale revenue rose 6.9 percent compared to Q3 2019, according to an announcement. Get the Full Story Complete the form to...

Interviews & Exclusives
Purple On The Online Mattress Boom

May 03, 2017
A change is brewing in the U.S. retail mattress space. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and […]

Quick Reads
Slumping D2C Mattress Firm Purple Receives Bid to Go Private

September 19, 2022
Struggling mattress maker Purple Innovation could soon be going private. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and […]

Purple Innovation Stock Falls 5% as Company Preps to Sell 14M Shares

March 25, 2022
Shares for direct-to-consumer (D2C) mattress brand Purple Innovation were down about 5% in early trading Friday (March 25) after the company announced it will sell 14 million shares of its...

Purple’s D2C Revenue Jumps 97.5 Pct

November 11, 2020
Digitally native sleep brand Purple Innovation, Inc. reported as part of its Q3 results that its direct-to-consumer (D2C) revenue surged 97.5 percent and its wholesale revenue rose 6.9 percent compared...

Tuft & Needle Mattress Company To Open Amazon-Powered Store

August 02, 2017
There’s no escaping Amazon sneaking into nearly every retail conversation. From its Prime Day to its partnerships and quick deliveries, Amazon’s presence is a force with which to be reckoned....