Shares for direct-to-consumer (D2C) mattress brand Purple Innovation were down about 5% in early trading Friday (March 25) after the company announced it will sell 14 million shares of its Class A common stock to the public through Tuesday (March 29). Purple’s stock closed Thursday...
Casper and Purple are looking for alternative ways to get into bed with customers. Plus, The RealReal focuses on business improvement before continuing its retail expansion, and Etsy’s Star Seller program could discourage new sellers from joining the platform. Data: $50M: Amount of sales Purple...
Direct-to-consumer (D2C) mattress brands Purple Innovation and Casper Sleep are losing sleep over supply chain issues amid increasing demand for their products as consumers remain focused on home, health and wellness coming out of the COVID-19 pandemic. For Casper, which recorded a record $152 million...
Digitally native sleep brand Purple Innovation, Inc. reported as part of its Q3 results that its direct-to-consumer (D2C) revenue surged 97.5 percent and its wholesale revenue rose 6.9 percent compared to Q3 2019, according to an announcement. “The investments we made earlier this year to...
May 03, 2017
A change is brewing in the U.S. retail mattress space. Like consumers have seen in most other markets over the last few years, mattress sales have begun to move online. To some, the transition may seem a bit odd. Unlike purchasing digital goods, food or a new winter coat on the web, the customer journey […]
September 19, 2022
Struggling mattress maker Purple Innovation could soon be going private. The Utah-based company received an unsolicited, non-binding proposal from Coliseum Capital Management — its largest shareholder — to purchase all of its outstanding capital stock for $4.35 per share, according to a Monday (Sept. 19) news release. Purple’s board “will carefully review the proposal to […]
March 25, 2022
Shares for direct-to-consumer (D2C) mattress brand Purple Innovation were down about 5% in early trading Friday (March 25) after the company announced it will sell 14 million shares of its...
November 11, 2020
Digitally native sleep brand Purple Innovation, Inc. reported as part of its Q3 results that its direct-to-consumer (D2C) revenue surged 97.5 percent and its wholesale revenue rose 6.9 percent compared...
August 02, 2017
There’s no escaping Amazon sneaking into nearly every retail conversation. From its Prime Day to its partnerships and quick deliveries, Amazon’s presence is a force with which to be reckoned....
