Artificial intelligence (AI) is the focal point in the year ahead for Facebook’s parent company Meta Platforms. “In terms of investment priorities,” CEO Mark Zuckerberg said on Meta Platform’s third quarter earnings call with analysts on Wednesday (Oct. 25), “AI will be our biggest investment...
Meta is expanding its Instagram gift program to draw more creators to the platform. The social media company launched the gift feature last year to give creators a way to earn money from fans of their Reels, the short-form video function on Instagram and Facebook....
The battle for primacy in livestream shopping finds TikTok fighting for its right to operate in the U.S. as YouTube, Snap and Meta all chase the trend as the next best bet for online selling. News that sports merchandise eCommerce firm Fanatics has brought on former Alphabet...
It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the store. This, as a flurry of recent developments in digital commerce and seamless payments have not only shown the mass...
November 06, 2023
Meta has introduced new tools to help creators on its platforms generate revenue. Among these offerings, announced Monday (Nov. 6) is a test of an invite-only holiday bonus for Instagram creators in the United States, South Korea and Japan. “The holiday bonus will reward creators for sharing their creativity through reels and photos (both single image posts and […]
April 16, 2023
Meta is expanding its Instagram gift program to draw more creators to the platform. The social media company launched the gift feature last year to give creators a way to...
September 12, 2022
Meta’s efforts to match the popularity of TikTok by promoting short-form videos called Reels on its Instagram platform is falling short. Although Reels is Meta’s fastest growing format for content,...
April 05, 2022
Instagram has cut down on the payments to makers of short videos, changing its strategy as it competes with TikTok for influencers and traffic, the Financial Times reported Tuesday (April...
