In today’s digitized operating environment, a business is only as good as its cyber defenses. And with Change Healthcare reportedly facing a new ransomware attack following an earlier massive breach in February, while Roku disclosed to its customers Friday (April 12) that 591,000 accounts were impacted by...
Roku disclosed to its customers Friday (April 12) that 591,000 accounts were impacted by two separate cyberattacks. In less than 400 of these cases, hackers logged in and made unauthorized purchases of streaming service subscriptions and Roku hardware products using the payment method stored in these...
As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion. Online merchants are faced with the challenge of preventing customer drop-off at each stage the buying journey....
As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report points out, Amazon Prime Video, which introduced advertisements in the United States on Monday (Jan. 29), has the advantage over...
April 15, 2024
In today’s digitized operating environment, a business is only as good as its cyber defenses. And with Change Healthcare reportedly facing a new ransomware attack following an earlier massive breach in February, while Roku disclosed to its customers Friday (April 12) that 591,000 accounts were impacted by two separate cyberattacks, securing their cyber perimeters and locking down […]
December 22, 2023
As streaming platforms evolved throughout the year, many leaders in the industry set their sights on ways to monetize their content beyond subscription fees and ad sales. For instance, Disney+ is reportedly...
December 01, 2023
This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without breaking the bank. Mega retailer Walmart,...
June 23, 2023
If money could’ve talked this spring, it would’ve been saying “goodbye.” Or so politicians, businesses and individuals around America thought when Silicon Valley Bank (SVB) collapsed on March 10 in one of...
October 09, 2024
Instacart says it is expanding its advertising partnership with streaming TV platform Roku. As the food delivery company noted in a news release Wednesday (Oct. 9), Roku and Instacart have been collaborating since last year to offer advertisers insights to gauge the impact of TV ads on eCommerce purchases. Now, the companies are offering new […]
April 12, 2024
Roku disclosed to its customers Friday (April 12) that 591,000 accounts were impacted by two separate cyberattacks. In less than 400 of these cases, hackers logged in and made unauthorized purchases...
January 03, 2024
Roku will launch a new series of TVs in the United States in the spring. The new Roku Pro Series will join the company’s existing Roku Select and Plus Series...
November 28, 2023
Walmart’s latest foray into shoppable video will seem familiar to fans of the Hallmark channel. The retail giant has teamed up with TikTok and Roku to launch its first-ever shoppable series, the company announced Tuesday (Nov....
