Snapchat is ramping up — or, perhaps more accurately, swiping up — its shoppable ads. With the social media platform having first begun testing out its Discover channel dedicated exclusively to advertiser-created content back in October, Adweek reports that, as of late last week, Snapchat...
The social media app has embarked on a new way to monetize its 100 million+ daily active users. As Re/code reported Monday (Oct. 26), Snapchat launched a new temporary Discover channel dedicated exclusively to advertiser-created content. Discover is just one of the company’s revenue-generating products,...
August 04, 2017
Google is developing technology that will allow publishers to create visually oriented media content much like Snapchat’s Discover. The Wall Street Journal reported that sources familiar with the situation revealed Google is in discussions with several publishers, including Vox Media, CNN, Mic, the Washington Post and Time Inc., about participating in the project, which is […]
May 03, 2016
Snapchat is ramping up — or, perhaps more accurately, swiping up — its shoppable ads. With the social media platform having first begun testing out its Discover channel dedicated exclusively...
October 28, 2015
The social media app has embarked on a new way to monetize its 100 million+ daily active users. As Re/code reported Monday (Oct. 26), Snapchat launched a new temporary Discover...
