Sneakers news and trends

Adidas Seeks CEO, Questions Kanye West Deal
Retail // October 07, 2022

As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get back to the creative edge,” said Cowen analyst John Kernan Friday (Oct. 7) in a Bloomberg News report on the...

Has Nike Found Playbook for Winning Web3 Game?
Metaverse // October 06, 2022

By the numbers, Nike is winning Web3, the somewhat vague next-generation internet that is fast becoming marketing department shorthand for “nonfungible token and metaverse strategy.” It’s a sneaker-focused nonfungible token (NFT), sales are so far ahead of other brands that it’s not even a race....

Nike Web Store Sells Out Of Kobe Bryant Merchandise
Retail // January 28, 2020

Nike’s online store has sold out of all of its Kobe Bryant-related merchandise, according to numerous reports on Tuesday (Jan. 28). Demand for the merchandise has been brisk following the sudden death of the basketball megastar. A Nike spokesman confirmed to The Wall Street Journal...

Nike Patents ‘CryptoKicks’ Blockchain Shoes
Innovation // December 10, 2019

Nike has been awarded a patent by the U.S. Patent Office for the sneaker company’s new blockchain-compatible sneakers, which are called “CryptoKicks,” according to reports. The CryptoKicks will be attached to a system that will use blockchain to attach digital assets to the actual shoes....

Quick Reads
Adidas Seeks CEO, Questions Kanye West Deal

October 07, 2022
As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get back to the creative edge,” said Cowen analyst John Kernan Friday (Oct. 7) in a Bloomberg News report on the search for a chief executive officer. Adidas announced in August […]

Nike Web Store Sells Out Of Kobe Bryant Merchandise

January 28, 2020
Nike’s online store has sold out of all of its Kobe Bryant-related merchandise, according to numerous reports on Tuesday (Jan. 28). Demand for the merchandise has been brisk following the...

Nike Patents ‘CryptoKicks’ Blockchain Shoes

December 10, 2019
Nike has been awarded a patent by the U.S. Patent Office for the sneaker company’s new blockchain-compatible sneakers, which are called “CryptoKicks,” according to reports. The CryptoKicks will be attached...

Nike Pulls Early American Flag Sneaker Due To Symbolism Concerns

July 02, 2019
After former San Francisco 49ers quarterback and activist Colin Kaepernick told Nike Inc. that it should not sell a shoe with a symbol that he and others believe to be...