Social Commerce 2 news and trends

The RealReal’s CEO Shares From Platform’s ‘Growth Playbook’ After Strong Q3 

November 04, 2024
Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs
Restaurant innovation // November 04, 2024

In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...

Snap Seeks Deeper Customer Engagement via Simplified Version of Snapchat
Earnings // October 29, 2024

In a digital world where simplicity is king, Snap, the parent company of Snapchat, introduced a simplified version of Snapchat, organized into three main experiences: communicating with friends, using the camera, and viewing content. The redesign aims to elevate user engagement and discovery for creators....

TikTok Shop Turns to Storfund to Improve Seller Cash Flow
eCommerce // October 07, 2024

TikTok Shop has teamed with Storfund to offer sellers an embedded cash flow solution. The new offering, dubbed Daily Advance, is the first of its kind in a major U.S. marketplace, according to a Monday (Oct. 7) press release. It will see Storfund — a London-based FinTech providing...

TikTok Pulling Plug on Streaming Music Service
Social Commerce // September 24, 2024

TikTok says its streaming music service won’t be around for much longer. “We are sorry to inform you that TikTok Music will be closing on 28 November 2024,” the video sharing media platform said in a post on its website. “We would like to thank...

Interviews & Exclusives
@Girls Host: Social Commerce Is Influencing More Personal Content

August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and 7 million Instagram followers, said in an interview with PYMNTS […]

Discover Global Network Points to Social Commerce as Example of Shopping’s Digital Transformation

August 12, 2024
The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes the entire shopping experience, from...

QVC CEO Aims Social Commerce at Gen Z Parents

August 08, 2024
Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital...

Zara and Amazon Lead Livestream Shoppable Content Expansion

June 04, 2024
As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping to the United States, United...

Quick Reads
TikTok Shop Turns to Storfund to Improve Seller Cash Flow

October 07, 2024
TikTok Shop has teamed with Storfund to offer sellers an embedded cash flow solution. The new offering, dubbed Daily Advance, is the first of its kind in a major U.S. marketplace, according to a Monday (Oct. 7) press release. It will see Storfund — a London-based FinTech providing funding to eCommerce sellers — advance money to merchants as […]

TikTok Pulling Plug on Streaming Music Service

September 24, 2024
TikTok says its streaming music service won’t be around for much longer. “We are sorry to inform you that TikTok Music will be closing on 28 November 2024,” the video...

LTK Offers Creators a ‘Co-Pilot’ to Reduce Workloads

September 16, 2024
Creator commerce platform LTK has introduced a suite of business management tools. LTK Co-Pilot, announced Monday (Sept. 16), is designed to allow creators to spend less time on content creation and community management. “The...

TalkShopLive Teams With NBCUniversal for Shoppable Video

August 21, 2024
Video commerce platform TalkShopLive has launched a partnership with NBCUniversal. The collaboration, set to kick off Thursday (Aug. 22), involves the two companies creating and streaming shoppable livestreams featuring entertainers...