After years of faithful Coca-Cola fans saving up bottle caps for the soda company’s loyalty program, there’s a chance it was all for nothing as those points may become worthless within the next few months. On July 1, Coca-Cola will officially end its long-beloved loyalty...
Coke and Pepsi have unveiled their competing marketing campaigns for summer 2016. Will the brands’ efforts gain traction among millennials, who have been forsaking soda altogether, or is the growing consumer preference for healthier options too strong to be affected by song lyrics and emojis?
As more and more consumers turn away from soda, major brands in the industry are faced with challenge of offering healthier products in an attempt to offset their lagging sales. PepsiCo is taking a two-fold approach, introducing both new individual products and an entire line...
